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Start with Why Audiobook

Start with Why: How Great Leaders Inspire Everyone to Take Action

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Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

©2009 Simon Sinek (P)2010 Gildan Media Corp

What the Critics Say

Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)

What Members Say

Average Customer Rating

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Performance
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  •  
    Jaka 07-27-17
    Jaka 07-27-17 Member Since 2017
    ratings
    REVIEWS
    6
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    Story
    "Find your why and you will find your purpose"
    Would you recommend this audiobook to a friend? If so, why?

    I recommend this book to all curious minds, who want to grow and learn. Simon will definitely inspire you. To know the why behind everything we are and do is the first thing to start with. Knowing why can bring the energy and purpose to our life. It is a filter for our decisions and focus. A well defined purpose is a foundation for good people and business relationships, marketing and healthy culture in organisations. People and organisations with clear why are stronger and more resilient.


    Have you listened to any of Simon Sinek’s other performances before? How does this one compare?

    I listened to Simons's TED talks and a podcast conversation at The Learning Leaders show. Those inspired me to read this book and to dig a little deeper into this philosophy. Simon is a great storyteller and I enjoyed this book.


    Was there a moment in the book that particularly moved you?

    I was moved by a story of a runner in Chapter 14: the new competition. The essence is: When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you.


    0 of 0 people found this review helpful
  •  
    Joe C. 07-26-17
    Joe C. 07-26-17 Member Since 2017
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    1
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    "Apple commercial"

    Pretty sure this was commissioned by Apple. Very repetitive. I get it. You love Apple. I'd pass.

    0 of 0 people found this review helpful
  •  
    katherine fehily 07-26-17
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    4
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    "1st book since college"

    I'm 37 years old now and this is the first book I've listened to or read through since graduating college. Pretty sad I know......I must say it's truly inspiring and look forward to many other books that make me want to be a better businessman and person

    0 of 0 people found this review helpful
  •  
    Gabi Perez Boston, MA 07-25-17
    Gabi Perez Boston, MA 07-25-17 Member Since 2016

    Kermit

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    "Wonderful!"

    This book is great! It can also be applied in many aspects of your life and relationships. I want my children to ready it. Fully recommend it!

    0 of 0 people found this review helpful
  •  
    Michael L. 07-25-17
    Michael L. 07-25-17 Member Since 2017
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    "Excellent book"

    I thoroughly enjoyed this book. I learned so much while being inspired to find my personal Why. I loved the narration, mostly because you could hear the author's passion for this subject in his voice. A must read!

    0 of 0 people found this review helpful
  •  
    Christopher J Boyd 07-23-17 Member Since 2016
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    11
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    "Late to the party"

    Late to Simons work. Great book, very enjoyable. Will be following his work always great to learn if new authors.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 07-21-17 Member Since 2017
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    1
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    "What Would Happen With Why?"

    I wonder what would happen to the global economy if businesses started with Why.
    Outstanding read.

    0 of 0 people found this review helpful
  •  
    Cody Rauh 07-21-17
    Cody Rauh 07-21-17 Member Since 2017
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    "Worth reading over and over"

    I have heard this book. read this book watched the youtubes and ted talks by simon sinek. lessons that are simply essential to hear.

    0 of 0 people found this review helpful
  •  
    07-20-17
    07-20-17 Member Since 2016
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    "great content."

    the narrator's accent comes and goes between American and Australian which I would distracting at times.

    0 of 0 people found this review helpful
  •  
    Steph 07-20-17
    Steph 07-20-17 Member Since 2016
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    3
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    "Repetitive"

    While this is a great listen in segments. The entire audiobook is extremely repetitive if you listen all the way through. "The Wright Brothers, people don't buy what you do- they buy why you do it x10, Apple, Southwest, The Celery Test, Apple, Apple, Celery test, Celery test, Celery test, Southwest, Apple" - repetitive right? If I stopped the audiobook halfway through, I would've rated it a 5, but sheesh, the second half just made my commute seem longer. Lots of good information, though.

    0 of 0 people found this review helpful
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  • Ian
    Broadway, United Kingdom
    5/26/11
    Overall
    "Why Read This Book?"

    This book has changed the way I talk about our business. Not only does Simon Sinek have me communicating differently, he's also got me thinking differently. By stripping back the commonality of what and how, understanding and rediscovering the WHY has reinvigorated my passion for what I do. I believe that if you read this book, like me, you'll never look at the world in the same way again. If this review encourages just 1 person to read/listen to this and it has the same positive effect on them that it's had on me then this review will have been worthwhile. That's why I've been tapping away at my keyboard for the last 5 minutes.!

    15 of 15 people found this review helpful
  • Mat
    LeicesterUnited Kingdom
    2/17/11
    Overall
    "Superb!"

    This is definitely one of the best books I have read/heard, period. The core concept that runs through the book is clear from the outset, but Simon Sineks incredible way of allowing the reader/listener to understand the concept is brilliant. I have not stopped talking about this book to everyone I meet, as it rings true not just in the business world, but also in the real world. I found it incredibly inspirational when it comes to being a leader as well as understanding my own life decisions.

    It was so good that I have actually purchased the physical book after listening to this audio version.

    A Must listen/read!

    12 of 12 people found this review helpful
  • Malcolm Sinclair
    Wiltshire, UK
    12/23/12
    Overall
    "Lest we forget"

    Let's face it, management theory is for the few not the many. Its all about how we can do what we do better, with more intelligence or emotion or flair. And to me it has its limits. But this book is a real exception. Simon Sinek is not much interested in what we do, or how we do it. He wants us to go back to the "Why". For me, in a significant public sector role in a service which had lost its way, this book accompanied me on a 40 minute drive to work every day, and still does some days. Sinek talks a lot about Apple and other companies which do things differently, and comes back time and time again to the why as the thing that matters, not the what or the how. If you are a half decent manager, particularly in the UK public sector, you probably need no reminders of what and how, but the system conspires to make us lose sight of why. This book readdresses that and is well worth the read/listen.

    7 of 7 people found this review helpful
  • Mr. R. D. Cox
    London
    8/11/11
    Overall
    "Inspiring"

    I found this book immensely inspiring. I am thinking up ways to differentiate myself, form differentiating organisations and inspire others.

    The criticism given by others on this book, that the anecdotes and examples become repetitive are valid; and this loses a star. However the book is really good and well worth a read/reread. I will be following up on this with some of these lectures on the “golden circle" which are available on YouTube.

    11 of 12 people found this review helpful
  • Mario Christou
    LONDON, United Kingdom
    4/13/13
    Overall
    "An absolute essential for everyone"

    This is the most powerful audio book I have ever listened to. This will open your mind to the reasons why you do what you do and if you were unclear beforehand this will certainly help connect with your reasons for doing what you do :)

    4 of 4 people found this review helpful
  • simon
    Esher, United Kingdom
    5/4/13
    Overall
    Performance
    Story
    "superb!"

    This really is a book to inspire you, Infact the best business related book I have heard.

    3 of 3 people found this review helpful
  • sophie
    HALIFAX, United Kingdom
    12/24/12
    Overall
    "A must read for any business owner"

    A very informative book on how to build a long term following for your brand. This book takes you away from traditional marketing to help you build core long term company values that are reflected in every step of the decision making process. Highly recommended!!

    3 of 3 people found this review helpful
  • Phil
    Totnes, United Kingdom
    11/8/13
    Overall
    Performance
    Story
    "The whole book is in the title"
    What disappointed you about Start with Why?

    This entire book is in the title - the rest is tediously repetitive anecdotes and padding, mostly about how wonderful Apple is.


    What could Simon Sinek have done to make this a more enjoyable book for you?

    Add some meaningful content.


    Would you be willing to try another one of Simon Sinek’s performances?

    No thanks.


    You didn’t love this book--but did it have any redeeming qualities?

    It was nicely read.


    Any additional comments?

    I would like a refund.

    10 of 14 people found this review helpful
  • Leticia
    5/15/14
    Overall
    Performance
    Story
    "Awesome concept"
    Would you recommend this book to a friend? Why or why not?

    If your smart enough to grasp the concept in the first chapter the book becomes a little boring. It is sooooo repetitive!! The case studies are bad however I think it could have been 200 pages shorter. Life changing - YES! But I really didn't need to hear why I should find the why more than 100 times. His youtube videos are far more engaging.


    Would you ever listen to anything by Simon Sinek again?

    Yes


    What about Simon Sinek’s performance did you like?

    Well read


    If this book were a film would you go see it?

    Yes


    1 of 1 people found this review helpful
  • Adrian Shaw
    3/24/14
    Overall
    Performance
    Story
    "Excellent - packs a huge punch"
    What made the experience of listening to Start with Why the most enjoyable?

    This books starts slowly, I though it was a Gladwell or Pink clone and, quite honestly, I nearly gave up. But I was on a long walk with my dogs and I had an hour of listening to do. Then it starts to heat up in chapter two. Each chapter from then on is clear, crisp and compelling.


    What did you like best about this story?

    The essence of the book, namely 'asking WHY, before jumping into HOW and WHAT' is applicable on an incredibly personal level, as well as applying to business and leadership. The message is authentic and honest. I initially thought 'here we go, another book referring to Apple and SWA' but actually ... this book does a better job than most explaining the success of those companies, despite the flaws of their founders. Excellent piece of research and something I will use


    1 of 1 people found this review helpful

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