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Start with Why Audiobook

Start with Why: How Great Leaders Inspire Everyone to Take Action

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Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

©2009 Simon Sinek (P)2010 Gildan Media Corp

What the Critics Say

Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!” (William Ury, co-author of Getting to Yes; cofounder of The Program on Negotiation at Harvard Law School)

What Members Say

Average Customer Rating

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  •  
    Maribeth Brown 05-30-17 Member Since 2017
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    "Really enjoyed reconnecting with the Why!"

    Simond did a great job keeping it simple to understand the Why
    How it's important to have both the dreamer and the detail people working together to make a great company and that you can't be good at both.

    0 of 0 people found this review helpful
  •  
    jason shamy 05-29-17
    jason shamy 05-29-17 Member Since 2017
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    "If you read one book..."

    Cliché? Maybe. Bust it won't hurt me if you don't read it. I know it will only hurt you if you don't.

    0 of 1 people found this review helpful
  •  
    VT 05-28-17
    VT 05-28-17 Member Since 2017
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    "great message"

    the simple but effective wisdom that lies within these pages will help millions in the future.

    0 of 0 people found this review helpful
  •  
    05-26-17
    05-26-17 Member Since 2017
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    "Perfect for me for my endeavors in life."

    I loved it, I finished the book impatiently. It Inspires me to revisit my whys and get clarity, understand the importance of communicating my why's and keep it I front of me at all times.

    0 of 0 people found this review helpful
  •  
    Ham 05-26-17
    Ham 05-26-17 Member Since 2017
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    "Motivating and inspiring!"

    This book was motivatung and inspiring. At times the amount he uses Apple as an example is frustrating but in the end it highlights the singular focus of the entire book. One for the rotation!

    0 of 0 people found this review helpful
  •  
    Pericles Macedo 05-25-17 Member Since 2016
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    "Awesome"

    I liked everything about this book.
    Just Awesome!!!
    Thank you for helping!!
    Everyone needs to listen to this.

    0 of 0 people found this review helpful
  •  
    Mathew Truitt 05-20-17 Member Since 2017
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    "Just Amazing"

    I wanted to read this book after watching his TED talk and it is ended up being better. Can't wait to read his other book.

    0 of 0 people found this review helpful
  •  
    SHELLY R WILSON 05-19-17
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    "I totally needed this!"

    Probably the best book I've read to help me find my why after disappointments and failures. I'm reading again!

    0 of 0 people found this review helpful
  •  
    Blair 05-19-17
    Blair 05-19-17 Member Since 2016
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    "Amazing, I will pass on to my Direct Sales Friends"

    Loved it, it turned my perspective about my business and home life around!, Thank you!

    0 of 1 people found this review helpful
  •  
    Oliver 05-15-17
    Oliver 05-15-17 Member Since 2017
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    "Starting with why is the key for me and my family"

    I am grateful for this book and thank Simon Sinek for writing it and sharing his experiences and beliefs.

    I read this book at a point in my life when I needed it the most; at the bottom.

    Start with Why has reminded me of what in the past brought me consistently high moments of purpose, happiness, and accomplishments.

    I'm thrilled to put what I learned from this book into practice!

    0 of 0 people found this review helpful

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