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Publisher's Summary

A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future.

Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront.

Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.

  • Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain.
  • Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites.
  • A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it.
  • Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm.

Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

©2009, 2011 Erik Qualman (P)2012 Audible, Inc.

What members say

Average Customer Ratings

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basic info

the information is a little dated. A basic overview of why you should be doing social media.

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  • Performance
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"Obama's Marketing Plan" would be more fitting.

I wanted this book to turn around and get to real world examples. The author could not get away from the Obama campaign. it was a good try but not worth my money.

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An Eye Opener

Would you recommend this audiobook to a friend? If so, why?

Yes, I'm doing a certificate in social media and this book explained clearly where and why social media is a big part of today's lifestyle

What other book might you compare Socialnomics: How Social Media Transforms the Way We Live and Do Business to and why?

To Mitch Joel's book Six Pixels of Separation

Have you listened to any of John Allen Nelson’s other performances before? How does this one compare?

No I haven't

Was there a moment in the book that particularly moved you?

Not particularly, I enjoyed every chapter

Any additional comments?

This is an excellent book, informative and enjoyable to listen to.

2 of 4 people found this review helpful