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Publisher's Summary

It's time to join Social Nation and prosper! This audiobook will show you, as an employee, customer, or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The audiobook provides a social assessment for leaders, managers, and employees to scientifically evaluate your individual social skills and competencies.

This audiobook relies on well-known case studies about businesses that illustrate how social principles and strategies can help organizations to:

  • Integrate social skills into existing managerial and leadership practices
  • Overcome some of the common risks and objections that are often cited as obstacles to becoming a successful social enterprise
  • Adopt new forms of social leadership across the entire organization
  • Attain social intelligence by listening, understanding, and measuring outcomes of your investment in relationships with customers, employees and partners
  • Realize tangible economic benefits and ROI from new product and service offerings

Social Nation provides listeners with an opportunity to join the Social Nation community and share experiences with other leaders and social individuals.

©2010 Mzinga, Inc (P)2012 Audible, Inc.

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