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Publisher's Summary

The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!

Mark Schaefer, author of the best-selling books The Content Code, Return on Influence, and The Tao of Twitter, unravels the most misunderstood and confusing business trend in this fun and jam-packed book. Narrated by the author, Social Media Explained explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social-media initiative! This is the must-have guide for understanding the sociological and psychological drivers that make social-media marketing work.

You will learn:

The five fundamental social-media strategies

  • The six questions that lead you to a social-media strategy
  • Key ideas on resources, measurement, and deployment
  • Answers to the toughest questions about social-media marketing
  • Highlights of the major social-media platforms
  • ©2014 Mark W. Schaefer (P)2015 Mark W. Schaefer

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    Want a great overview of social media? This is it!

    What made the experience of listening to Social Media Explained the most enjoyable?

    I study social media a lot, and it's often the same information over and over again. Mark takes such a wonderful perspective on it and makes it entertaining! Absolutely worth a read.

    2 of 2 people found this review helpful

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      5 out of 5 stars
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    Novice 2 Expert; a great exlerience!

    No matter your experience rating, Mark Schaefer provides a great outline, tools and facts on how to attack social media for business.

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    intro to socials...

    great book to introduce you to social networks in an easy to understand presentation.. cheers!

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    . Not worth your money

    If you already know social media , which everyone in present world knows . Not worth spending money.

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    • Bobby Murphy
    • 02-04-16

    Excellent and informative

    it is worth listening to a few times, very rich content worth great detail across many platforms. easy to listen too as well.

    3 of 5 people found this review helpful

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    • Anonymous User
    • 02-02-18

    Must read for any small business owner

    This book was insightful with the last section being the most impactful for me. A definite read for any serious small business owner

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    • L. Bradley
    • 12-03-15

    Social media - the why's and wherefore's

    For a new start up business in social media marketing this perfectly hits the sweetspot!

    Years of experience combined with up to the minute information really helps you swim through the complicated, mind stretching, ever changing world you have decided to dive into!