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Publisher's Summary

In this eye-opening account, Cal Newport debunks the long-held belief that "follow your passion" is good advice.

Not only is the cliché flawed - pre-existing passions are rare and have little to do with how most people end up loving their work - but it can also be dangerous, leading to anxiety and chronic job hopping.

After making his case against passion, Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers.

Matching your job to a preexisting passion does not matter, he reveals. Passion comes after you put in the hard work to become excellent at something valuable, not before.

In other words, what you do for a living is much less important than how you do it.

With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you", Cal Newport's clearly written manifesto is mandatory listening for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love.

So Good They Can't Ignore You will change the way we think about our careers, happiness, and the crafting of a remarkable life.

©2012 Cal Newport (P)2012 Hachette Audio

What members say

Average Customer Ratings

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  • 4.4 out of 5.0
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  • Overall
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Excellent argument for work

The examples were interesting the analysis was thoroughly explained. The only exception to my rating would be that it would've benefitted from more examples of workaday folks who eventually found fulfilling work instead of primarily graduate students.

  • Overall

Fresh and rational thoughts on how to build career

if you are thinking of whiting your day job to do something you are passionate about, read this first before you do anything!! filled with practical ideas on finding your dream job...

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SO Good!

So, so, so many gems in this book. Listened to it multiple times and learned new things each time! Highly recommend.

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did not disappoint

I wish I could have read this years ago. I'd recommend this book to any career minded person

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Amazing

Foundation to a great career.
Simply and a book that tear the myth of follow your passion to shreds.
People get rare and valuable jobs by having rare and valuable skills. The key is not passion, enthusiasm or a great personality.
Also great jobs have: creativity and autonomy with a mission.
Cal Newport is gold when it comes to work & study/school hacks

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a must-read at any stage

the advice offered here is actually more valuable to those who have already developed some career capital. Worthy of at least one if not two rereads

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So Good

Great concept! I will apply it to my own career and become better at building career capitol. So I too can be so good they can't ignore me.
Thank you

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Well written manifesto

The premise of the book is that the "find your passion" movement is fallacy. It's well written and researched. The examples are relevant and the author has clearly thought through his argument. I enjoyed the book. Great ideas about deliberate practice and career capital that I need to think about more. Highly recommended.

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  • Or
  • 08-27-17

Good book

This is a very good book. This is a comment with more than 15 words. Thank you.

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Life changing book

I have re listened to this book 3 or 4 times and I keep learning more. In the last 2 years I have job hopped to gain career capital up to the point where I have enough career capital to work in a company that gives me control of my time and more money then the "safe" options I left.