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Publisher's Summary

The future is closer than you think.

In a world that's changing faster and more furiously than ever, the ability to shift focus is critical.

Why is it that some organizations can continually evolve to meet the times and the marketplace, and others can't? How do some businesses recognize the right moment to shift, and others, ruefully, only after it's too late? Packed with insightful interviews, Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off.

The book brings every internal and external factor into view: competitors, risks, culture, finances, and more. And it taps success stories and cautionary tales - including HBO, Adobe, BlackBerry, National Geographic, NYU, Microsoft, Kodak, and P&G - to explain how to:

  • Spot warning signs that it's time for reinvention
  • Overcome obstacles in the way of future goals
  • Maintain authenticity when changing gears
  • Execute a bold change seamlessly

To stay competitive, you must shift; to stay credible, you must focus. Shift Ahead turns this difficult maneuver into a straightforward strategy.

©2018 Allen Adamson and Joel Steckel (P)2017 Brilliance Publishing, Inc., all rights reserved. Published by arrangement with AMACOM, a division of American Management Association International, New York.

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A must read for brand leaders

Deep analysis and expert perspective on iconic brand successes and failures. A must read for brand leaders who want to innovate and pivot forward in today's fast paced and turbulent markets. Inspiring and thought-provoking.