• Shift Ahead

  • How the Best Companies Stay Relevant in a Fast-Changing World
  • By: Allen Adamson, Joel Steckel
  • Narrated by: Tom Parks
  • Length: 10 hrs and 21 mins
  • 4.6 out of 5 stars (7 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.
Shift Ahead  By  cover art

Shift Ahead

By: Allen Adamson, Joel Steckel
Narrated by: Tom Parks
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $25.00

Buy for $25.00

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

The future is closer than you think.

In a world that's changing faster and more furiously than ever, the ability to shift focus is critical.

Why is it that some organizations can continually evolve to meet the times and the marketplace, and others can't? How do some businesses recognize the right moment to shift, and others, ruefully, only after it's too late? Packed with insightful interviews, Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off.

The book brings every internal and external factor into view: competitors, risks, culture, finances, and more. And it taps success stories and cautionary tales - including HBO, Adobe, BlackBerry, National Geographic, NYU, Microsoft, Kodak, and P&G - to explain how to:

  • Spot warning signs that it's time for reinvention
  • Overcome obstacles in the way of future goals
  • Maintain authenticity when changing gears
  • Execute a bold change seamlessly

To stay competitive, you must shift; to stay credible, you must focus. Shift Ahead turns this difficult maneuver into a straightforward strategy.

©2018 Allen Adamson and Joel Steckel (P)2017 Brilliance Publishing, Inc., all rights reserved. Published by arrangement with AMACOM, a division of American Management Association International, New York.

What listeners say about Shift Ahead

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    5
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    3
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    3
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

A must read for brand leaders

Deep analysis and expert perspective on iconic brand successes and failures. A must read for brand leaders who want to innovate and pivot forward in today's fast paced and turbulent markets. Inspiring and thought-provoking.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!