Richard Denny is the "godfather of salesmanship" and Selling to Win has established itself as both an international best seller and a classic sales text. The most inspirational business speaker in the UK, Richard has helped countless thousands of salespeople become high flyers and here he explains how to put his winning techniques into action.
Selling to Win is full of unbeatable sales tips and essential practical advice, such as how to: get a sale when you are not the cheapest, turn your customer into an ambassador, build a positive attitude that gets results, beat the competition, and close a sale.
Widely recognised as one of the most effective and powerful sales-improvement guides ever written, Selling to Win has become the salesperson's bible. Richard Denny is a broadcaster, highly sought-after motivational speaker, chairman, and facilitator; described by The Times as "the master of professional salesmanship".
With a diverse business sector background, including chairing one of Europe’s fastest growing telecommunications companies, he now advises corporate and private clients with real and practical solutions for their business growth. He is the author of five books: Selling to Win, Communicate to Win, Motivate to Win, Succeed for Yourself and Winning New Business.
This is a great intro to professional selling, or a great reminder to experienced salespeople. I’ve read (or to be fair purchased and read bits of) over 300 books on selling and I’d put this one up as one of the top ten. It’s sound, practical advice that is grounded, proven and works! I'm confident that you will definitely learn a new tactic or technique in this book.
NB - If you speed to 1.5x he sounds like Keith Floyd which makes it an even better listen!
2 of 3 people found this review helpful
It was a great and educational listen, entertaining as well I could have listened for much longer than the book allowed. It's a book I will return to reference many times in the future.