• Secrets of the Moneylab

  • How Understanding People Will Increase Your Profits
  • By: Kay-Yut Chen, Marina Krakovsky
  • Narrated by: Matt Addis
  • Length: 8 hrs and 28 mins
  • 3.0 out of 5 stars (2 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.
Secrets of the Moneylab  By  cover art

Secrets of the Moneylab

By: Kay-Yut Chen, Marina Krakovsky
Narrated by: Matt Addis
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $14.52

Buy for $14.52

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them?

Secrets of the Moneylab sets out what business can learn from the findings of the new economics and social psychology. It shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line.

In his experimental lab at Hewlett-Packard, chief economist Kay-Yut Chen is running ground-breaking research into human behaviour. He packs Secrets of the Moneylab with insights into the invisible forces controlling the world of business.

These findings, which defy conventional wisdom and traditional economic theory, will help you engineer your business for success.

Published as part of the Penguin Portfolio series of business audiobooks.

©2010 Kay-Yut Chen & Marina Krakovsky (P)2011 Penguin Audio

What listeners say about Secrets of the Moneylab

Average customer ratings
Overall
  • 3 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 0 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 0 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.