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Scientific Advertising Today
- Narrated by: Torry Clark
- Length: 3 hrs and 31 mins
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Scientific Advertising Today
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Publisher's summary
Claude Hopkins was an advertising genius earning $185,000 in 1907 as an employee of an advertising firm. That's equivalent to $25.7 million today. Claude codified his techniques in 1923 in a book called Scientific Advertising. While this book has been recommended and used by many great advertising minds since Claude's day, his principles still remain broadly unknown. To ensure Claude's techniques and principles are not forgotten, best-selling author and entrepreneur Tony Melvin has taken Claude's original work and isolated 114 Marketing Laws that apply today. Never before has Claude's work been presented with such clarity. If you learn and apply these laws, you'll never waste money on ineffective advertising or marketing again. That's a promise! Buy and listen to this audiobook.
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What listeners say about Scientific Advertising Today
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Samuel Mojica
- 11-14-20
scamned
I thought this was a seperate book from the original since it has a different name and subtitle. Feel like I got decieved and will be getting a refund shortly.
Its a shame that audible allows people to steal book credit. This "author" should be removed from Audible.
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