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Scientific Advertising
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- Length: 2 hrs and 4 mins
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Publisher's summary
This is the complete and unabridged audiobook Scientific Advertising narrated from the original book as written by Claude C. Hopkins. Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book.
Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
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Performance4.5 out of 5 stars 319
-
Story4.5 out of 5 stars 316
Hungarian by birth, Nicolas Darvas trained as an economist at the University of Budapest. Reluctant to remain in Hungary until either the Nazis or the Soviets took over, he fled at the age of 23 with a forged exit visa and 50 pounds sterling to stave off hunger in Istanbul, Turkey. During his off hours, he read some 200 books on the market and speculators, studying as much as eight hours a day. Darvas invested his money into some of stocks that had been hitting their 52-week high. He was surprised that the stocks continued to rise and subsequently sold them to make a large profit.
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5 out of 5 stars
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Great story
- By Jacob Martincic on 11-26-19
By: Nicolas Darvas
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SPIN Selling
- By: Neil Rackham
- Narrated by: Eli Woods
- Length: 6 hrs and 12 mins
- Unabridged
-
Overall4.5 out of 5 stars 200
-
Performance4.5 out of 5 stars 166
-
Story4.5 out of 5 stars 165
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one-million-dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
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5 out of 5 stars
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Sales and Science
- By Joe A Snyder III on 10-27-21
By: Neil Rackham
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The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- By: Roy H. Williams
- Length: 4 hrs and 41 mins
- Unabridged
-
Overall4.5 out of 5 stars 159
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Performance4.5 out of 5 stars 124
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Story4.5 out of 5 stars 120
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
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3 out of 5 stars
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If you have a hard time hearing don't waste your time
- By Michelle J on 01-09-17
By: Roy H. Williams
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The Art of Strategy
- A Game Theorist's Guide to Success in Business and Life
- By: Barry J. Nalebuff, Avinash K. Dixit
- Narrated by: Matthew Dudley
- Length: 17 hrs and 2 mins
- Unabridged
-
Overall4 out of 5 stars 311
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Performance4 out of 5 stars 267
-
Story4 out of 5 stars 265
Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies - from pop culture, TV, movies, sports, politics, and history - the authors show how nearly every business and personal interaction has a game-theory component to it.
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1 out of 5 stars
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Completely misleading title
- By Motorjaw on 01-28-15
By: Barry J. Nalebuff, and others
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Bargaining for Advantage
- Negotiation Strategies for Reasonable People: 2nd Edition
- By: G. Richard Shell
- Narrated by: Sean Pratt
- Length: 11 hrs and 10 mins
- Unabridged
-
Overall4.5 out of 5 stars 314
-
Performance4.5 out of 5 stars 265
-
Story4.5 out of 5 stars 260
As director of the renowned Wharton Executive Negotiation Workshop, Professor G. Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.
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5 out of 5 stars
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Loaded with practical strategies, real scenarios
- By Tiasdolls on 10-10-17
By: G. Richard Shell
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How to Get Rich
- One of the World's Greatest Entrepreneurs Shares His Secrets
- By: Felix Dennis
- Narrated by: Roy McMillan
- Length: 9 hrs and 53 mins
- Unabridged
-
Overall5 out of 5 stars 968
-
Performance5 out of 5 stars 826
-
Story5 out of 5 stars 823
Felix Dennis is an expert at proving people wrong. Starting as a college dropout with no family money, he created a publishing empire, founded Maxim magazine, made himself one of the richest people in the UK, and had a blast in the process. How to Get Rich is different from any other book on the subject because Dennis isn't selling snake oil, investment tips, or motivational claptrap. He merely wants to help people embrace entrepreneurship, and to share lessons he learned the hard way.
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2 out of 5 stars
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A picture is worth his 1,000 words
- By Jerry Fletcher on 09-18-21
By: Felix Dennis
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Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- By: Kurt W Mortensen
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 49 mins
- Unabridged
-
Overall4.5 out of 5 stars 114
-
Performance4.5 out of 5 stars 101
-
Story4 out of 5 stars 100
Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
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3 out of 5 stars
-
Good book
- By Federico Alvarez on 11-21-14
By: Kurt W Mortensen
-
To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,182
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Performance4.5 out of 5 stars 3,508
-
Story4.5 out of 5 stars 3,486
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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3 out of 5 stars
-
Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
-
The Image, 50th Anniversary Edition
- A Guide to Pseudo-Events in America
- By: Daniel J. Boorstin, Douglas Rushkoff - afterword
- Narrated by: Timothy Danko
- Length: 10 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 50
-
Performance4.5 out of 5 stars 44
-
Story4.5 out of 5 stars 43
First published in 1962, this wonderfully provocative book introduced the notion of "pseudo-events" - events such as press conferences and presidential debates, which are manufactured solely in order to be reported - and the contemporary definition of celebrity as "a person who is known for his well-knownness". Since then Daniel J. Boorstin's prophetic vision of an America inundated by its own illusions has become an essential resource for any listeners who wants to distinguish the manifold deceptions of our culture from its few enduring truths.
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3 out of 5 stars
-
Boorstin’s deep Conservative mindset reaches through every example in this book.
- By Christine on 10-12-20
By: Daniel J. Boorstin, and others
-
Think and Grow Rich
- The Original 1937 Classic
- By: Napoleon Hill, Mitch Horowitz
- Narrated by: Mitch Horowitz
- Length: 47 mins
- Abridged
-
Overall4.5 out of 5 stars 332
-
Performance4.5 out of 5 stars 270
-
Story4.5 out of 5 stars 265
Here is the complete experience of Think and Grow Rich in an exquisitely brief and faithful condensation. In 40 minutes, you will learn all 13 of Napoleon Hill's famous steps to wealth and achievement.
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5 out of 5 stars
-
Motivating
- By Amanda R. on 04-27-18
By: Napoleon Hill, and others
-
How to Trade in Stocks
- By: Jesse Livermore
- Narrated by: Joseph Kant
- Length: 1 hr and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 270
-
Performance4.5 out of 5 stars 207
-
Story4.5 out of 5 stars 204
Jesse Livermore was a loner, an individualist - and the most successful stock trader who ever lived. Written shortly before his death in 1940, How to Trade Stocks offered traders their first account of that famously tight-lipped operator's trading system. Written in Livermore's inimitable, no-nonsense style, it interweaves fascinating autobiographical and historical details with step-by-step guidance on: reading market and stock behaviors.
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1 out of 5 stars
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WORST NARRATOR IN HISTORY
- By radx on 12-03-21
By: Jesse Livermore
-
Principles of Scientific Management
- By: Frederick Winslow Taylor
- Narrated by: Trevor Bond
- Length: 3 hrs and 22 mins
- Unabridged
-
Overall4.5 out of 5 stars 35
-
Performance4.5 out of 5 stars 31
-
Story4.5 out of 5 stars 31
The Principles of Scientific Management (1911) is a monograph published by Frederick Winslow Taylor (1856-1915), a manufacturing manager, mechanical engineer, and management consultant. This work laid out Taylor's views on the principles of scientific management, or industrial-era organization and decision theory. The term scientific management refers to coordinating the enterprise for everyone's benefit including increased wages for laborers, often referred to as Taylor's Principles, or Taylorism.
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5 out of 5 stars
-
So this is what the old guys talk about.
- By Raymond Bing on 02-14-24
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The Success System That Never Fails
- By: William Clement Stone
- Narrated by: Jason McCoy
- Length: 6 hrs and 13 mins
- Unabridged
-
Overall4.5 out of 5 stars 193
-
Performance4.5 out of 5 stars 156
-
Story4.5 out of 5 stars 153
The search for success has been prominent in the thoughts of countless millions from all walks of life. They yearn for fulfillment and desire to experience life's true riches. This goal is within each person's grasp as they discover those rules, principles, formulas, etc. which if followed properly, will lead to the goal.
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3 out of 5 stars
-
Old Text, Bad Direction
- By A. Baker on 09-13-10
-
The Secret to Attracting Money
- By: Joe Vitale
- Narrated by: Joe Vitale
- Length: 6 hrs and 8 mins
- Original Recording
-
Overall4.5 out of 5 stars 1,181
-
Performance4.5 out of 5 stars 992
-
Story4.5 out of 5 stars 986
The potential to attract money and create abundant wealth doesn't reside in your job, your circumstances, or even the economy. It resides within you. Your mind is equipped with the natural ability to attract as much money as you want and need - at anytime, anyplace, in any financial climate, without struggle. You just have to know how to trigger it.
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5 out of 5 stars
-
What's blocking your from wealth?
- By Croix on 10-18-17
By: Joe Vitale
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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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1 out of 5 stars
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Pointless book
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Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
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5 out of 5 stars
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Be Careful with This Book. Extremely Powerful.
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The Adweek Copywriting Handbook
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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5 out of 5 stars
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Great advice
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The Robert Collier Letter Book
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4 out of 5 stars
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Great formula for copywriting!!
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3 out of 5 stars
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The Narrater is horrible
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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3 out of 5 stars
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king of the Pitchman
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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3 out of 5 stars
-
Good ideas, but felt like a collection of tweets
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High Output Management
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The essential skill of creating and maintaining new businesses - the art of the entrepreneur - can be summed up in a single word: managing. In High Output Management, Andrew S. Grove, former chairman and CEO (and employee number three) of Intel, shares his perspective on how to build and run a company. Born of Grove’s experiences at one of America’s leading technology companies, this legendary management book is a Silicon Valley staple, equally appropriate for sales managers, accountants, consultants, and teachers, as well as CEOs and start-up founders.
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5 out of 5 stars
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All nuts and bolts
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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
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- Unabridged
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Overall5 out of 5 stars 33
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Performance5 out of 5 stars 27
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Story5 out of 5 stars 27
The classic guide to creating great advertising now covers all media: Digital, social, and traditional. Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.
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5 out of 5 stars
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New to sales, marketing, corporate America? There is value in this book.
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Overall4.5 out of 5 stars 57
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Performance4.5 out of 5 stars 53
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Story4.5 out of 5 stars 53
If you’ve ever felt ineffective, invisible, or inarticulate, chances are you weren’t actually any of those things. Those feelings may instead have been the result of a lack of awareness we all seem to have for how our words, actions, and even our mere presence affect other people. In You Have More Influence Than You Think, social psychologist Vanessa Bohns draws from her original research to illustrate why we fail to recognize the influence we have, and how that lack of awareness can lead us to miss opportunities or accidentally misuse our power.
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5 out of 5 stars
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I got what was needed
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How to Write a Good Advertisement
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- Unabridged
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Overall0 out of 5 stars 0
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Performance0 out of 5 stars 0
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Story0 out of 5 stars 0
Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats.
By: Victor O. Schwab
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The 5 Levels of Leadership
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Performance5 out of 5 stars 663
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True leadership isn't a matter of having a certain job or title. In fact, being chosen for a position is only the first of the five levels every effective leader achieves. To become more than "the boss" people follow only because they are required to, you have to master the ability to invest in people and inspire them. To grow further in your role, you must achieve results and build a team that produces. You need to help people to develop their skills to become leaders in their own right.
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5 out of 5 stars
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Excellent Leadership Book
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Scientific Advertising
- By: Mr. Claude C. Hopkins
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- Unabridged
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Overall4.5 out of 5 stars 104
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Performance4 out of 5 stars 84
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Story4.5 out of 5 stars 82
Scientific Advertising was written by Claude C. Hopkins in 1923 and is cited by many of advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.
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5 out of 5 stars
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Great book
- By Michael Reese on 01-07-15
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- By: Robert W. Bly
- Narrated by: Barry Abrams
- Length: 14 hrs and 3 mins
- Unabridged
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Overall4.5 out of 5 stars 49
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Performance4.5 out of 5 stars 42
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Story4.5 out of 5 stars 42
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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1 out of 5 stars
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Worst voice ever heard
- By Olga martinelli on 05-09-21
By: Robert W. Bly
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 5 hrs and 1 min
- Unabridged
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Overall4.5 out of 5 stars 102
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Performance4.5 out of 5 stars 84
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Story4.5 out of 5 stars 83
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
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5 out of 5 stars
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Concise & Precise!
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By: Richard Shotton
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Scientific Advertising
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- Unabridged
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Overall4.5 out of 5 stars 10
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Performance4.5 out of 5 stars 8
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Story4.5 out of 5 stars 8
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.
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3 out of 5 stars
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Didn’t learn much
- By OutdoorBengal on 10-01-23
By: Claude Hopkins
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
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Overall4.5 out of 5 stars 1,540
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Performance5 out of 5 stars 1,332
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Story4.5 out of 5 stars 1,327
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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5 out of 5 stars
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One of the best books I’ve read
- By anon. on 07-23-19
By: Rory Sutherland
What listeners say about Scientific Advertising
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jenna
- 11-15-18
a must-read for agencies and business owners
if you wish to promote your business or someone else's business this is the fundamental framework by which all of your efforts should be governed.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story3 out of 5 stars
- Tyler
- 02-05-20
Classics of Underwriting!
Serves as a great foundation and classic to teach the SCIENCE of copywriting and effective (profitable) advertising.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Abdulla Yasir
- 10-24-22
Super Book on Advertising
I really enjoyed the knowledge this book offered on Advertising from a scientific perspective. A must for anyone in the field of Sales.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Kindle Customer
- 03-28-22
One of three Books to save my life
This is one of the best books you can invest in as a future copywriter or someone already in the business. In just two hours, my eyes was opened to psychological techniques I could not find in big money courses.
I will have to keep resisting this book for the rest of my life
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- John Rubio, DC
- 10-29-20
Scientific Advertising
Great book to master the fundamentals of direct marketing. Definitely a must have for any serious student.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 04-12-20
A should read or listen to.
Any business owner or entrepreneur should familiarize themselves with the concepts covered in this book.
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1 person found this helpful
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Overall5 out of 5 stars
- Rodney Albert
- 08-28-20
Deep psychology
Old school but times Wisdom that is even more relevant today with advertising opportunities open to the masses.
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1 person found this helpful
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story5 out of 5 stars
- Faissal Abdallah
- 09-23-20
great basis for what makes ads, newsletters
it helps you note that the main ideas of what works before still works nowadays as well
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Allen
- 02-20-19
Classic but dry
It's a classic. But the narrator is dry and there's no story at all really. Feels kinda like a textbook.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Jean Cortes Ortiz
- 08-08-22
Indispensable Lessons From A Master Salesman
If you’re looking to understand what makes effective selling, don’t read this book. The lessons of the master Claude Hopkins ring true in today’s noisy fake selling environment.
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