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Publisher's Summary

This is a complete and unabridged audiobook from the original 1923 publication of Claude Hopkins' classic book on advertising, Scientific Advertising. This short listen is recommended by David Ogilvy, Jay Abraham, and many other masters of marketing. It contains many principles that are common in Internet marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, etc.

Public Domain (P)2015 Tridb Audiobooks

What members say

Average Customer Ratings

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Dated classic with a less than desirable orator

While the lessons written about in this classic advertising book are worth hearing, the methods and emphasis are simply too dated to be a mandatory read for any advertising professional.

Also the performance of the reader is not only drab but almost unprofessional. There are stumbles and miscues throughout.

Find the lessons within this book on google and don't waste your time nor money on this audible book.

1 of 1 people found this review helpful

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Great Foundation

I was concerned that such an older book would be outdated in the age of the Internet. But This book is fundamentally sound and based on solid principles. I listened to it 2 times in a row and am glad to have it in my library. I recommend it for those serious about understanding advertising! Loved it.

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Classic

Classic wisdom that you can still apply today. This book will have u dripping wet with sexuality

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The Claude Hopkins classic

Happy to see this on Audible. Will listen to again every few months. A decent reading with no issues that I could tell.

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very difficult to follow

Maybe there are some interesting contents, but the evrchanging volume of the speaker and his scarce enthusiasm makr this reading very difficult.

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Hands down the worst book I've heard on Audible

This book wasn’t for you, but who do you think might enjoy it more?

Just don't listen to this book. The content is... alright I guess. It really just boils down to making sure your cost to acquire a customer is less than your income per customer. Boom, now you don't need to suffer through this horrendous narration.

Would you be willing to try another one of Ty Carthage’s performances?

Not a chance.

What reaction did this book spark in you? Anger, sadness, disappointment?

AAAHHH MY EARS!

Any additional comments?

I don't know if the narrator did this professional, freelance, or what, because it seemed unedited, and had absolutely no passion or energy. The guy seemed almost bored as he read, which made it a drag to listen to. And I'm almost certain he didn't prepare at ALL for this narration, as he was stumbling over words constantly.

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Great Information

The narrator is a little unenthusiastic. But very useful info inside for anyone who wants to market or advertise their business. Youll probably listen to this one more than a few times. Its short but great.

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This is a must own book...

In short this copywriting book, reminds you of the basic things that you need know if your copy is going have a chance at turning someone into a customer.

While this isn't a book for copywriting as much as it is a book for better understanding how door to door sales people write copy today.

This is a 4 times a year kinda of book. Every 3 months you need to go back and listen to this book again.

This is where a lot of the greats started.

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Great audible on advertising

Gives key points what to do for the best adverting. Headline is most important. Nothing exotic or odd regular print just as good

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Too old for relevancy

I wanted to read the author based on a reference in the book The Power of Habit. I figured there would be some good foundational marketing nuggets, but there really weren't besides testing copy.

0 of 1 people found this review helpful

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  • Christopher Bisazza
  • 03-27-16

Good book. Pity about the performance

Simple and clearly presented, the original book contains basics about advertising that still hold true.

This is let down by the performance. Not only is this slow, the voice actor also mispronounces words and pauses as he struggles to read phrases.

The book also makes reference to a few adverts that were included in the original publication.