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Publisher's Summary

Roger Martin, dean of the University of Toronto’s Rotman School of Management, and Alison Kemper, PhD candidate at the Rotman School, report on how a combination of restraint and innovation could help solve the environmental crisis.

This article was first published in the April 2012 double issue of Harvard Business Review.

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©2012 by the President and Fellows of Harvard College, All Rights Reserved (P)2012 Audible Inc.

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