Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.
Filled with stories based on his experience working with Fortune 500 brands, such as Toyota, Dell, Nike, Sony, General Motors, Unilever, Nestlé, Southwest Airlines, and Bank of America, Blackshaw offers a clear strategy for sustaining a competitive advantage by creating enduring, loyal relationships with today's consumer.
When listening to this book I literally had to check that I wasn't listening to one of the other books I have recently listened to like Inbound Marketing or Marketing to the Social Web. It has the same stories. I think the narrator must be the same which can't help much. I am giving it 3 stars because the information is decent, but not original in my opinion. It is mostly stories about customer interaction and another reference to "Dell Hell" and other similar stories.
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