Along the way, Merrifield presents powerful case studies ranging from ING DIRECT to Amazon.com to Procter & Gamble. These diverse companies have learned how to cut costs, strengthen innovation, and profit from change all at the same time. Using the lessons in this book, you can, too.
A bunch of case studies on how some American companies did something and then did something different. Woop-de-doo. What an absurd book. Their little buzz words 'The How' and 'The What' that they liberally lather onto any overused case-study, in an attempt to take ownership of the idea, are infuriating. so pointless and annoying. If anyone makes it through this and learns anything applicable to their business I'll give you a tenner. Do yourself a favour and get 'Rework' or 'Crush It' if you are really keen on modern thought and change.
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