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Publisher's Summary

©2008 by the President and Fellows of Harvard College, All Rights Reserved; (P)2008 Audible Inc.One of the secrets to maintaining a thriving business is being able to recognize when it needs a fundamental change.

This article was first published in the December 2008 issue of Harvard Business Review.

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©2008 by the President and Fellows of Harvard College, All Rights Reserved (P)2008 Audible Inc.

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  • David Parsonage
  • 04-01-17

Strategic effectiveness

Very good basic concepts on achieving competitive advantage and ensuring Business Models adapt through trial and error. Good examples regarding the customer value proposition and how new solutions emerge.