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Publisher's Summary

One of the secrets to maintaining a thriving business � being able to recognize when it needs a fundamental change.

This article was first published in the December 2008 issue of Harvard Business Review.

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©2008 by the President and Fellows of Harvard College, All Rights Reserved; (P)2008 Audible Inc.

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good insights <br />

gives some wonderful insights to thw business models .. the power of business model over the idea is a imp concept