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Publisher's Summary

The ultimate guide to mining the Internet for real-time assessment of trends and data.

Showing how the Internet can be an incredible tool for businesses and others to measure trends in real time, Pulse describes tools for inexpensive and real-time measurement methodologies businesses can start using right away. This timely book also puts this emerging science and technology in perspective and explains how this new measurement instrument will profoundly change decision making in business and government. This book:

  • Explains how the Internet can be used as an incredibly powerful measurement tool
  • Reveals how to mine the Internet to measure and forecast business progress
  • Is written by a leading expert in business analytics and performance management

Pulse reveals how the Internet is evolving into a tool for measuring and forecasting trends in society, the economy, public opinion and even public health and security. It is an absolutely essential book for every business leader to turn a powerful, underutilized tool to its complete potential.

©2011 Douglas W. Hubbard (P)2012 Audible, Inc.

What members say

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This is cutting-edge material

Where does Pulse: The New Science & Technology of Harnessing Internet Buzz to Track Threats and Opportunities rank among all the audiobooks you’ve listened to so far?

I'd say it is a solid 4 out of 5.

Who was your favorite character and why?

There were no characters, it's non fiction.

What about Dave Giorgio’s performance did you like?

Warm sound, professional.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

Not really.

Any additional comments?

The material is a 5 out of 5 for its timeliness and relevance. It is used now and is the wave of the future. Well written and easy to understand. Being technical non-fiction, some might find it a tad dry. A listener should be familiar with basic internet usage to get the most out of this book; how people use google, amazon, twitter, etc. The reader was good.

1 of 1 people found this review helpful