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Publisher's Summary

Erik Simanis, a senior extension associate at Cornell University’s Johnson School of Management, and Duncan Duke, an assistant professor of management at Ithaca College’s School of Business, write about a new framework to help companies earn profits while pursuing socially beneficial ventures in low-income markets.

This article was first published in the October 2014 issue of Harvard Business Review.

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©2014 by the President and Fellows of Harvard College, All Rights Reserved (P)2014 Audible Inc.

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