Predictable Revenue

Turn Your Business Into A Sales Machine with the $100 Million Best Practices of Salesforce.com

By: Aaron Ross, Marylou Tyler

Narrated by: Mary Jane Wells

Length: 5 hrs and 7 mins

Publisher's summary

Grow Revenyue by 300% Or More and Make it Predictable

Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth... with zero cold calls.

This is not another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention?

LEARN INSIDE

• How an outbound sales process ("Cold Calling 2.0"), that without cold calls or a marketing budget, can generate a 9% response rate and millions of dollars from cold prospects.
• The Seven Fatal Sales Mistakes CEOs and Sales VPs (even experienced ones) make time and time again.
• How outbound sales and selling can be friendly, helpful and enjoyable.
• How to develop self-managing sales teams, turning your employees into mini-CEOs.
And more...

©2011 Aaron Ross (P)2013 Aaron Ross

great book

lots of great facts that I really wish I had the book to reference, as I think it would be easier to pertain.

Only useful for brand new salespeople

From the hype, I thought this book was going to provide some revolutionary new way of generating revenue. It did not. Anyone with experience in sales and marketing should already know this book's contents. I want a refund.

Helpful and informative

This book has been helpful and informative on being able to apply the principals and lessons in this book to help create a better sales force. I would highly recommend.

Interessante, ma concetti non sempre applicabili

Il libro spiega come organizzare commercialmente la propria azienda, condivido in parte i concetti espressi, e credo che essi siano applicabili sono in alcune industrie.

Best sales book ever that I plan to read over and over again!!

I am an accountant and I run my own virtual CFO firm. This book is absolutely wonderful and is a book that can both be a source of motivation and a technical resource that I can go back to multiple times as this book talks about everything that I was wanting to know about the sales process from prospecting to selling to managing a hiring team.

A timeless classic about SAAS Sales

I love this audiobook because it really drills into the 5 W's but in my opinion the HOW. This book offers many details how how to approach sales and example of what not to do. If you are new to Cold Call 2.0, Prospecting and SAAS selling, this is the perfect start.

You won't regret it!

Dated content, weird narration

There was some interesting content but many of the examples were dated (make sure it works on Blackberry). A lot of the recommendations are standard sales practice and there is a big focus on differentiating roles - SDR, AE, MRR. Maybe this was new when the book was written.

To confound things, the narration insisted on converting what must have been first person voice into third person, which made it stilted and was just annoying.

Writing a book in the third person is just dumb

Ideas in the book are great, but there is too much promotion of Salesforce. And the third person thing really should be illegal.

Great foundation for Sales people of all stages

I loved every word of it!! I am relatively new to leading a sales organization and had heard of many of the organization principles discussed in this book already. However, this book breaks takes it a step further and has provided a deeper insight on how to specialize your team and clearly establish a sales system. I am putting this book into action ASAP!

Great insights!

Loaded with new ideas for how to make sales and work successfully with teams.