We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
Pre-Commerce Audiobook

Pre-Commerce: How Companies and Customers are Transforming Business Together

Regular Price:$17.99
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Ideas for leaders to engage directly with customers to shape their brand and marketplace success...

Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction.

Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others. It shows what executives must do to re-create the way their companies interact with and learn from their customers, employees and competitors. It includes exclusive interviews and anecdotes Pearson has conducted or experienced with numerous influential C-suite executives during his time as leader of Dells global social media team and as a consultant to Fortune 1000 companies, worldwide.

  • Offers a step-by-step process for leaders to apply this knowledge to begin transforming their companies, right now
  • Begins with a foreword from Mark Addicks, Chief Marketing Officer, General Mills
  • Over 25 Fortune 500 executives interviewed, including special side-bar interviews with Michael Dell and Marc Benioff
  • Explores the concept of "Pre-commerce" - the customer's decision making happens well before a transaction takes place and continues after the transaction, representing 99% of time spent online, often outside a company's reach today
  • Shows how to build internal employee networks and how to take your first and most important steps to integrate social media throughout your company
  • Pearson reveals that the best ideas are often free and the technology needed is rarely a cost-issue. Instead, it's a matter of the top executive deciding to adopt a new way of engaging directly with its customers.

    ©2011 John Wiley and Sons (P)2012 Adam Levison

What Members Say

Average Customer Rating

4.0 (1 )
5 star
 (0)
4 star
 (1)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Overall
4.0 (1 )
5 star
 (0)
4 star
 (1)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Story
5.0 (1 )
5 star
 (1)
4 star
 (0)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Performance
Sort by:
  •  
    WPA Member 09-15-17
    WPA Member 09-15-17
    HELPFUL VOTES
    1
    RATINGS
    REVIEWS
    39
    18
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Good for marketing"

    Good for the marketing side of business. A bit fluffy and posturing but you cannot avoid that when dealing with business executives. Not a game changer but a good fundamental to grasp. I do wish he had hit rhetorics better- repeated/implemented previous chapters' lessons into the next chapter's conclusions.

    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.