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Editorial Reviews

Media consultant and lawyer Dr. Mike Seigel offers his insight on effective verbal communication in Power of Persuasive Communication.

For Seigel, persuasion involves finding the right message that will change the thought processes and attitudes of others. To do that, Seigel serves practical tips on understanding the mentality of one’s audience and understanding their commitment to a point of view. He also gives advice on establishing goodwill through humor and building a relationship with one’s audience with personal stories.

Seigel, a fast-talking, Brooklynite, brings in colleague Scott Thayer for a smart conversation on persuasion that convincingly lives up to its promise.

Publisher's Summary

Have you wondered why you have lacked success in getting others to think or act as you would like? You can eliminate that question and be effective as a persuasive communicator. Learn from this program to apply the necessary techniques.
©2009 Mike Seigel; (P)2009 Made For Success

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