Media consultant and lawyer Dr. Mike Seigel offers his insight on effective verbal communication in Power of Persuasive Communication.
For Seigel, persuasion involves finding the right message that will change the thought processes and attitudes of others. To do that, Seigel serves practical tips on understanding the mentality of one’s audience and understanding their commitment to a point of view. He also gives advice on establishing goodwill through humor and building a relationship with one’s audience with personal stories.
Seigel, a fast-talking, Brooklynite, brings in colleague Scott Thayer for a smart conversation on persuasion that convincingly lives up to its promise.