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Publisher's Summary

This is A.G. Lafley’s guidebook. Shouldn’t it be yours as well?Winning CEO A.G. Lafley is now back at the helm of consumer goods giant Procter & Gamble. If you want to know the strategy he’ll use to restore P&G to its former dominance, read this book.

Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.

Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: (1) What is our winning aspiration? (2) Where will we play? (3) How will we win? (4) What capabilities must we have in place to win? and (5) What management systems are required to support our choices? The result is a playbook for winning.

The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approachand then making the right choices to support itmakes the difference between just playing the game and actually winning.

Playing to Win outlines a proven method that has worked for some of today’s most celebrated brands and products. Let this book serve as your new guide to winning, as well.

©2013 A.G. Lafley and Roger L. Martin (P)2013 Audible, Inc.

What members say

Average Customer Ratings

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Excellent and comprehensive book on strategy

I've been reading about strategy over the last 20 years from many authors and from many angles, but this is the first one that I think takes a really comprehensive view of strategy and the process of crafting one.

I noticed that some of the other reviews criticize the authors for focusing on P&G, but I think they're missing the point: P&G is a large and diverse organization, and illustrating how strategy works there covers a massive spectrum of businesses. Many will find that while strategic options don't look the same in their organization, the general lessons from P&G can be applied to just about any kind of business. And the authors do salt the text with examples from other industries where the nature of those industries create meaningful illustrations.

In all, I think this is an an extensive and extremely worthwhile book. I recommend it highly!

4 of 4 people found this review helpful

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  • lniles
  • California, USA
  • 04-14-15

The P&G Story

This book is all about the author's experience as CEO of Proctor & Gamble. It's a reasonably good exposition of a well-founded approach to strategy in that context, but there is virtually no discussion of how the approach might apply to other environments. In the end the book is a case study of the strategic decision-making process at P&G rather than a tutorial for a business leader.

9 of 10 people found this review helpful

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"This is how awesome we were at P&G"

Any additional comments?

The themes in the book are solid themes but the "key takeaways" were very generic..."so, we applied dedication and resources...". The book glosses over significant components of managing priorities in an organization. Resources constraints, cost benefit trade-offs, prioritization, cross-functional complexities, for example. Would've done well to include more related and detailed examples

2 of 2 people found this review helpful

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Want to understand strategy? This is the book.

Most of us want to understand strategy. What is it? How is it developed? Changed? Measured? Good versus bad? The shelves are creaking under the weight of so many books on the subject. Many of them great. This one is special. It brings strategy to life and shows the reader how to develop it and use it.

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Well Written and Performed

I’ve been looking for some time for a framework for thinking and discussing strategy that resonated with me and finally found it in this book. I’ll be using this as a director at a major multinational corporation to help define my organization’s strategy and connect it to the strategy of the firm’s.

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Awesome - and doing it and making HUGE difference

It’s simply awesome. I have implemented this into my business and it is making unbelievable difference in my different business units. Found after doing the process one of our segments was doing and focusing on an area where we are completely not strong.

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Great insights from a top CEO

Very useful for all business owners. While this is coming from a CEO of a huge company, many ideas and processes can be implemented to businesses of all sizes.

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great book!! highly recommended

great book highly recommended very Easy, good advices, great experience . fácil de entender !

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Get the book

Great content but really dry performance and hard to picture the diagrams mentally. Will prob go buy physical book...

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Great book for entrepreneurs in any field

I've read a lot of books focused on consumer wants, organizational structure, and Innovation. this book have me the strategy knowledge I needed to put that information to good use.

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  • JedHoll
  • 11-27-17

P&G focused

Interesting book but PARTICULARLY focused on P&G and rarely strays off the company for long. While some lessons from multinationals can be applicable to different situations - some can’t

1 of 1 people found this review helpful

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  • multichannelblog
  • 12-15-15

Very useful and enjoyable to listen to

Excellent book with some particularly interesting stories about P&G. learnt a lot and will probably listen to it again!

4 of 6 people found this review helpful

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  • Ed_N
  • 03-19-18

Biography of P&G

The book is pretty much a biography of P&G. Yes there are good golden nuggets, but more towards the end of the book and could have been done on 1/4 of the time. Even at 2x speed is a bit slow.

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  • Temi Mogaji
  • 01-09-18

Out dated but good

Some outdated frameworks like segmenting but very good knowledge you have to have. Overall good.

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  • Darryl Clarke
  • 12-15-14

must read for any business wanting to win

this book is a must read for businesses of any size or market place. sage, concise advice from some of the best minds in business.

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  • gallluke
  • 07-20-15

Good audio book

Great for listening to in the car. Have bought a hard copy, not overly complicated.

0 of 1 people found this review helpful