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Play Bigger  By  cover art

Play Bigger

By: Play Bigger LLC, Dave Peterson, Christopher Lochhead, Kevin Maney
Narrated by: Sean Pratt
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Publisher's summary

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.

In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings" - companies such as Amazon, Salesforce, Uber, and IKEA - that give us new ways of living, thinking, or doing business, often solving problems we didn't know we had.

In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers' brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.

Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator's Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

©2016 Alan Ramadan, Dave Peterson, and Christoph (P)2016 HarperCollins Publishers

What listeners say about Play Bigger

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Read for every CMO

If you could sum up Play Bigger in three words, what would they be?

category kings win

What other book might you compare Play Bigger to and why?

For me it's similar to Zero to One by Peter Thiel. This book goes even deeper tho and is mixed with a lot of stories.

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The way he reads is just not good

Not funny, not authentic, not that smart.
Some ideas are good though, it's fair to say.
Category is the new strategy.

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Love the title.

Maybe the best business book ever for me. Recommended by Russell Brunson who is his own category king with his Clickfunnels. I can't recommend enough.

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Outstanding!

A must read for every entrepreneur and CEO. Will definitely be referring to it on a regular basis.

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Inspired

Really a great book! Some stories could have been condensed a bit. Overall so inspired to go do big things.

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the best business book I've eve read

Incredibly profound, funny, catching and intense.
Lots of insights that have shifted my attention towards what truly matters in entrepreneurship

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Amazing insight

Best book I have read in many years! Playbook is a guide on how to win, not just another book of stories of winners. I will be implementing what I read!

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Great but

Having been an engineer at GoTo and Overture, I was confused by the inaccuracy of how Google defined revenue generation in search. Knowing that backline very well, I was left to wonder if there were any other inaccuracies. However, stories where there just to illuminate the content and I felt the content was great.

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life changing

life changing life changing life changing life changing life changing life changing life changing life changing life changing life changing life changing life changing woo woooo wooo wooooooo woooooo

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Innovative Idea

I read a lot of books and at times many seem to have very similar messages. Play Bigger is not one of those books. It brings forth a very new and innovative way of looking at building your business and yourself.

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