Regular price: $2.95

Free with 30-day trial Membership
Membership details Membership details
  • 30 days of membership free - plus an audiobook, on us.
  • 1 credit a month after trial - good for any title.
  • Easy exchange. Don't love book? swap it for free.
  • Exchange books you don't like
  • After your free trial, Audible is $14.95 a month
OR
In Cart

Publisher's Summary

This Element is an excerpt from Outsmart!: How to Do What Your Competitors Can't by Jim Champy, available in print and digital formats.

Big profits in secondary markets: riding someone else's hot brand to breakthrough success! Every so often, a product or brand is so exciting that it creates a whole subculture of loyal customers avid to buy anything related to it. One man's (or woman's) obsession is another's chance to outsmart the competition. Hot brands create secondary markets for business people agile enough to piggyback on them.

©2010 Jim Champy (P)2009 Audible, Inc.

What members say

Average Customer Ratings

Overall

  • 4.0 out of 5.0
  • 5 Stars
    1
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Performance

  • 3.5 out of 5.0
  • 5 Stars
    0
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Story

  • 4.0 out of 5.0
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
No Reviews are Available

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.