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Publisher's Summary

Before there was the hit TV show Mad Men, before Coca Cola was the real thing, before branding became a marketing buzzword, there was Phil “Deals” Geier. The story of how this visionary, who created the modern advertising holding company and brought The Interpublic Group from $500 million to $5.6 billion in revenues, is shared for the first time in Survive to Thrive: Sustaining Yourself, Your Brand, and Your Business from Recession to Recovery. In addition to sound business wisdom, Survive to Thrive reveals an insider's take on the glamorous real world of 1960s and '70s advertising and features a veritable who's who of mid-20th century luminaries.

©2010 Phil Geier (P)2014 American Management Association International

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