Public opinion in the wake of the financial meltdown has revealed the public’s abiding mistrust of corporations and the executives who run them. Scrutiny from the Internet and 24-hour cable TV offers companies no place to hide; so they must proactively seek the confidence of their shareholders and the public. In today’s economy, reputation is a prime factor in a corporation’s bottom line.
A good introduction to Peter Firestein's book in an interview with the author. This was a quick listen with lots of gems. I liked the discussion of the value paradox and converging communications. Quick, Succint and easy listening.