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Publisher's Summary

Learn the secrets of advertising and selling by persuading people the right way.

We are all driven by emotions, desires, and impulses that enter our brains. Methods of persuasion have been used throughout history, some with success and some without. In this audiobook, you’ll find new insights of how the psychology of persuading others to do what you want works. Other sub-topics include:

  • How you can trigger emotions to get people to take out their credit card and buy from you
  • Attitudes and perceptions that have an impact on our way of thinking
  • How our view of the world determines our decisions
  • Adjusting messages and advertising campaigns to create a desire in people and meet their needs
  • Government persuasion techniques through advertising and propaganda
  • Specific Internet strategies to sell more and better, and generate more revenue and customer satisfaction
©2017 Norton Ravin (P)2018 Norton Ravin

What members say

Average Customer Ratings

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Amazing

It is written in quite an easy and breezy style though maybe some might find the author to be a little egotistical. I appreciated the lack of waffle!

Some of the suggestions might be a little too specific to the author and his personality.

It is quite a quick listen and it does contain plenty of practical suggestions that are pretty easy to follow.

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overall good

My favorite part was when the author made everything simple and made things so clear and concise to make this a very good audiobook.

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Useful one..

This one manages to combine psychological studies and sales techniques, showing how people can be pushed into unexpected behaviors by understanding basic psychological mechanisms.

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Worth purchasing!

This is very informative and well detailed book. It taught me how to sell and advertise effectively. Amazing