Learn the secrets of advertising and selling by persuading people the right way.
We are all driven by emotions, desires, and impulses that enter our brains. Methods of persuasion have been used throughout history, some with success and some without. In this audiobook, you’ll find new insights of how the psychology of persuading others to do what you want works. Other sub-topics include:
My favorite part was when the author made everything simple and made things so clear and concise to make this a very good audiobook.
This one manages to combine psychological studies and sales techniques, showing how people can be pushed into unexpected behaviors by understanding basic psychological mechanisms.
This is very informative and well detailed book. It taught me how to sell and advertise effectively. Amazing