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Permission Marketing Audiobook

Permission Marketing

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Publisher's Summary

The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing" - the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating? Do you have a permission database? Do you track the number of people who have given you permission to communicate with them? If consumers gave you permission to talk to them would you have anything to say? Have you developed a marketing curriculum to teach people about your products? Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.

©1999 by Seth Godin, All Rights Reserved; (P)1999 Simon & Schuster, Inc., All Rights Reserved, SOUND IDEAS Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster, Inc.

What Members Say

Average Customer Rating

4.1 (456 )
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4.3 (275 )
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  •  
    Amazon Customer 12-10-11 Member Since 2017
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    "Good concepts but outdated examples"
    Would you recommend this book to a friend? Why or why not?

    Yes. The concepts are good. However, the examples he uses are outdated. References to things like excite and the palm pilot leave me wishing the examples were more timely.


    3 of 3 people found this review helpful
  •  
    M. J. Quinn Redwood City, CA United States 04-24-13
    M. J. Quinn Redwood City, CA United States 04-24-13 Member Since 2014

    Poet, Musician, Songwriter, Author of The Dishwasher's Son

    HELPFUL VOTES
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    "Demystifies Selling"

    Whether you sell online or offline, have only one product or a catalogue, this audio makes the whole relationship between the seller and the buyer understandable, and equips you with the basic information necessary to begin forming relationships and turning those relationships into customers. Skip one of the basic components in this book and watch your sales suffer. Missing a critical step explained in this book? Fix it and watch your sales rise. Very cool stuff.

    2 of 2 people found this review helpful
  •  
    Kristin 11-27-16
    Kristin 11-27-16 Member Since 2015
    HELPFUL VOTES
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    "Out Dated"

    AOL. Palm pilots and saying the internet will never be like TV. Need I say more? This books needs a 2.0 version, serious revisions and a drastic update. Not worth the 1 credit.

    1 of 1 people found this review helpful
  •  
    Richard Weaverville, NC, United States 02-16-11
    Richard Weaverville, NC, United States 02-16-11

    Writer, Reader, Former Bookseller (RIP Borders)

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    "Sure, this is good, I guess."

    Seth Godin is good at inventing new terms to label concepts that we might not otherwise have paid close enough attention to. I found this book to be disappointing in its lack of depth, but I am more aware of permission marketing, its importance, and how to implement it, so I would say, yes, it was worth the time and money.

    1 of 1 people found this review helpful
  •  
    Albert 06-25-09
    Albert 06-25-09
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    "Good ideas"

    I liked it but a little vauge

    3 of 4 people found this review helpful
  •  
    S. Yuloff 07-08-17
    S. Yuloff 07-08-17

    student

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    2
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    "outdated stories, yet a great reminder!"

    I read this based on a recommendation. Although the stories are outdated, the message is not and provided me a great reminder of what we're doing right and where we need to step up our game.

    0 of 0 people found this review helpful
  •  
    Abdulhamid 05-20-17
    Abdulhamid 05-20-17 Member Since 2016
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    "good"

    b u t n o t f u l l o f i n f o

    0 of 0 people found this review helpful
  •  
    Delta Alpha Foxtrot CORPUS CHRISTI, TX, United States 03-23-17
    Delta Alpha Foxtrot CORPUS CHRISTI, TX, United States 03-23-17 Member Since 2012
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    "Chock full of re-thinking"

    scalable marketing that is immediately measurable. time to rethink everything we're doing to acquire and retain new business

    0 of 0 people found this review helpful
  •  
    Flint357 02-13-17
    Flint357 02-13-17
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    "Timeless, but widely known strategy"

    the examples in here show the age of the book. while the principles of permission marketing are timeless the concepts are pretty widely known. maybe not a must read, but still a good read.

    0 of 0 people found this review helpful
  •  
    James Flawith 11-11-16 Member Since 2016
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    "Loved it!"

    If you are involved in any way at all in dealing with customers you need to read this book. I made a mistake, this isn't a book it's THE Bible for marketing in our connection economy. Ignore at your own risk,.

    0 of 0 people found this review helpful

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