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Publisher's Summary

PR Works! is a guide for small business owners who are looking to put together a PR strategy that combines the best of old-fashioned relationship building with all the new social media networking techniques. You'll not only learn how to plan and implement a PR program for your small business, but you'll also learn how to measure its success. And with the actual templates and examples provided by the PR Maven®, there will be no guesswork!

Written by Nancy Marshall, The PR Maven®, PR Works! is an essential tool for any business owner who wants to leverage the power of public relations. This book will guide you, step-by-step, on exactly how to create your own public relations program for your small business.

You will learn:

  • How public relations works
  • The importance of having a game plan
  • The art of storytelling
  • Social media programs that generate results
  • Proven ways to increase website traffic
  • The secret to scoring big with the media
  • The know, like, and trust factor
  • How to position yourself as an expert
  • Creating your PR team
  • Measuring success

Plus, the author has included many helpful examples that you can repurpose and use for your own business.

©2015 Nancy Marshall, The PR Maven (P)2015 Nancy Marshall, The PR Maven

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  • Amazon Customer
  • 04-03-17

very difficult!

The robotic way in which the author reads makes it almost impossible to listen to. It may be a good book but I cannot get far enough in to find out. She should have used a professional audiobook reader, which, given that she's in the PR business where impressions matter is surprising.