Regular price: $15.98

Membership details Membership details
  • A 30-day trial plus your first audiobook, free.
  • 1 credit/month after trial – good for any book, any price.
  • Easy exchanges – swap any book you don’t love.
  • Keep your audiobooks, even if you cancel.
  • After your trial, Audible is just $14.95/month.
OR
In Cart

Publisher's Summary

Don't fight for customers; let them fight over you!

Have you ever queued for a restaurant? Preordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients; clients chase them.

In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action?

In Oversubscribed, entrepreneur and best-selling author Daniel Priestley explains why and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money.

Oversubscribed shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business; it explains how to become oversubscribed, even in a crowded marketplace; it is full of practical tips alongside inspiring examples to alter our mind-sets and get us bursting with ideas.

It is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched.

©2015 Daniel Priestley (P)2015 Audible, Ltd

What members say

Average Customer Ratings

Overall

  • 4.5 out of 5 stars
  • 5 Stars
    138
  • 4 Stars
    21
  • 3 Stars
    9
  • 2 Stars
    1
  • 1 Stars
    1

Performance

  • 5 out of 5 stars
  • 5 Stars
    125
  • 4 Stars
    21
  • 3 Stars
    6
  • 2 Stars
    1
  • 1 Stars
    0

Story

  • 4.5 out of 5 stars
  • 5 Stars
    120
  • 4 Stars
    22
  • 3 Stars
    8
  • 2 Stars
    1
  • 1 Stars
    1
Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

This book is full of insights, strategies and substance!

I am a little reluctant to leave a review for fear of spreading these insightful strategies to far in wide, so the world market is flooded by them.
This worthwhile read is a well delivered combination of insights and strategies to effectively draw in prospective customers.
This is not one of those successful business people who spend the whole book pumping themselves up, nor is it full of empty waffle about finding yourself.
I will be recommending this to business owners in my network.
Now it's time for me to implement!

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

have a listen to this 5 times now.

This is a fantastic book with a ton of information. Rather you are a new startup or just looking for a tune-up for your small business , this is an excellent place to start.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

An audible treasure box of fantastic ideas

Daniel has laid out a clear strategy and so clearly articulated the necessary components to deliver it.

It is rare to find such a detailed action plan in one book.

I can't say enough good about this book, if you are looking for 1 book to read to take your business to a new level, this is the ONE to choose.

1 of 1 people found this review helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Good book!

I have to say that there are some golden nuggets in this book. I love the practicality of the ideas discussed. The last chapter was not very interesting for me because I don't have and will not in the near future, form a team.

1 of 1 people found this review helpful

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    3 out of 5 stars

Not dissatisfied but won't be recommending

A couple of interesting thoughts/suggestions but not enough of them to be truly compelling so won't be recommending.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • JSBergner
  • CHAPEL HILL, NC, United States
  • 06-10-16

Excellent! Great food for thought

Where does Oversubscribed rank among all the audiobooks you’ve listened to so far?

Yes, This is and will have a huge impact on the way I do business. I have listened to this 2x in the car and now need to sit and take some notes and then create my plan. Excellent content. Makes a lot of sense. Easy to find things that will fit for you and the way you like to do things.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • James
  • GILBERT, AZ, United States
  • 10-15-15

Excellent!

This book had some great prqctical insights! Well worth the investment. Written by someone who has done it.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Wow. Exceptional.

I'm a serial entrpreneur (from the US) who has read/listened to hundreds of books about the topic over the past 15 years. More specifically, I'm in the digital marketing field and I'd say this book is spot on the cutting edge of that. I had no idea who Daniel Priestley was before downloading this audio book on a road trip. I'm now a big fan. The value of these principals to anybody with an idea/business/dream are exponential. Do yourself a favor and read/listen to it.

3 of 4 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Brilliant book!

Devoured it in 24 hours. Took detailed notes. Thank you Daniel! Clear and helpful book!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Brilliant book. An abundance of useful information

This work is a source of inspirational information in the complex world of today's business. The most important thing is to implement the ideas with purpose.

Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for chris
  • chris
  • 02-02-16

Great book

Where does Oversubscribed rank among all the audiobooks you’ve listened to so far?

Great book and practices to use, Recommend using this technique it has worked in my business.

11 of 11 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Tanja Britz
  • Tanja Britz
  • 11-01-15

Awesome

I've never left a review before but I must say this one deserves one! Make sure you have pen and paper ... There's s mountain of good info - can't wait to start implementing it - even my husband is listening to it!

10 of 10 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Fahrenheit452
  • Fahrenheit452
  • 12-05-15

Excellent for SMEs

The right book at the right time for an SME looking to do things better. One of the best business books I have read or listened to for SMEs - and I have listened to a lot of them. It can be seen as something of a sequel to Entrepreneur Revolution as it is for the business that already exists but had not yet become dominant in its industry. Packed with useful things to think about, even if they did not all immediately apply to me.

7 of 7 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for tim
  • tim
  • 12-08-15

Tremendous

Best biz book I've read for ages I'd recommend to any new or established business

5 of 5 people found this review helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Nuno Abrantes
  • Nuno Abrantes
  • 01-02-16

Good listening experience

The book is interesting, it provides good advices and strategies and the listening experience is good, it flows very well. I would argue that the content is not relevant for freelancers or one man show jack of all trades traders as it advocates a company must definitely have 4 key roles performed by different people.

3 of 3 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Geeta Tailor
  • Geeta Tailor
  • 12-30-15

Inspiring, logical and easy to follow

Ideas and methods which I feel confident enough to to start implementing. I found the content realistic without much "fluff". I would recommend this to anyone starting out or anyone wishing to improve on their current business.

3 of 3 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Matthew
  • Matthew
  • 12-16-15

4 times listened too now.

Would you consider the audio edition of Oversubscribed to be better than the print version?

No idea. I don't read print copy due to my ptsd

What was one of the most memorable moments of Oversubscribed?

The last sentence where he teases you about the 'most important lesson'

Was this a book you wanted to listen to all in one sitting?

No. Simply because of my work load.

Any additional comments?

I've been through this audiobook 4 times in the past 3 months.

It's rare I find a book which offers case studies which are not bloated or packed full of ego.
Whilst the author isn't shy, his case studies about his own success seem relevant and not bloated.

I know Rob Gardner who was mentioned in this book and can testify everything stated about him is true. This gives me a confidence in the text and as such I have taken on board much of what is said.

A must listen too.

7 of 8 people found this review helpful

  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars
Profile Image for Joe
  • Joe
  • 12-17-15

Don't subscribe to this book.

What would have made Oversubscribed better?

There's something a little hypocritical in an alleged business guru touting the key message that you should give information away for free but charge for the implementation, particularly when that information is contained within a book you've just been charged for. Or perhaps Mr Priestley will be visiting my business premises to implement that information? There were a couple of useful tips in this book, possibly enough to include in a nice little pamphlet that could have been given away by the author for free. I laughed out loud when Mr Priestley himself explained in the books epilogue how he had struggled with the decision to include one of his 'precious' business secrets in a chapter of this book but ultimately decided that he would. However, he'll leave you to guess which precious secret he was talking about but believe me when I say that there are no precious secrets in this book, or at least none that I hadn't already learned for myself through pragmatic experience. The 'precious' business secret is simply a case of the author creating a set of new clothes for the emperor.

45 of 58 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Jasmine
  • Jasmine
  • 03-22-16

Great listening!

I loved this audio. The information is invaluable yet it's easy to digest. I will listen to it again to make sure I get all of it.

2 of 2 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Moses
  • Moses
  • 01-16-16

Brilliant

A muat-read book and definite must-do. Can't wait to implement these strategies. Very insightful and relevant for business in the information age.

2 of 2 people found this review helpful

Sort by:
  • Overall
    2 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    1 out of 5 stars
Profile Image for wayne m colley
  • wayne m colley
  • 10-08-17

Nothing ground breaking here

Writers personal situation seems to boil down to start by building a business by having a good number of high performing professionals as connections.

TLDR: Be over subscribed by making a product everyone wants, create hype, select a specific target market. Wow marketing 101.

2 of 2 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Jeff
  • Jeff
  • 04-04-16

Insightful and timely

Daniel has a great grasp of business in today's environment. A great listen and worth a re-listen in a few months time once I have implemented some of the ideas.

2 of 2 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for John
  • John
  • 08-03-16

Great book!

Very helpful for small business owners. Lots of interesting ideas and perspectives, Now to make things happen!

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Zanshin Fitness
  • Zanshin Fitness
  • 02-08-18

Awesome

One of the best business Development book I have ever read. Powerful and well written

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 01-02-18

Essential.

Packed full of value and well read. Already re listening to key chapters which I am pretty sure will eventually be all of them.

  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars
Profile Image for Paul Pichugin
  • Paul Pichugin
  • 12-09-17

Cheesy Gimmick to start is off putting

If this book wasn’t for you, who do you think might enjoy it more?

The author starts his books with a cheesy gimmick about there being a hidden message in each book. The rest of the book is possibly ok, but the stat was offputting, especially after having already listened to another of his books with the same gimmick

What was most disappointing about Daniel Priestley’s story?

The start

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    2 out of 5 stars
Profile Image for MR P HAYES-ST CLAIR
  • MR P HAYES-ST CLAIR
  • 10-03-17

Ok, but the last word was a poor tactic.

Learned a few valuable things but they were devalued by the last word. Was it worth it?

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Shaun
  • Shaun
  • 09-13-17

Love that the author is Australian

Been looking for an Australian but worldly viewpoint on this for my business and this one is great.

I would have just loved more indepth examples
Actual case studies. Great book either way.

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for alexkusuma
  • alexkusuma
  • 09-06-17

Inspiring & compelling

Very inspiring and motivating. And better listen to it attentively so you can easily found out the answer to Daniel's question close to the end of the book. :) :)

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for J. Allsopp
  • J. Allsopp
  • 06-28-17

Excellent and no waffle

Any additional comments?

I hate it when you have to wade through a third of the book before you get to what you really want to know. In this book Priestley gets straight to it. This book opened my mind to a wealth of new ideas, ones I feel surprisingly comfortable with.