In Outsmart!, Champy teaches the remarkable lessons of businesses that have achieved super-high growth rates for three or more years in a row. These "high velocity" companies range from classic startups to old-line, family-run manufacturing businesses; from S.A. Robotics to Stonyfield Farms to MinuteClinic to Shutterfly. Champy uncovers what they share in common and shows how you can do it in your company.
Drawing on his rigorous, far-reaching research, you'll learn how to generate strategy organically, from the frontlines to the executive suites and everywhere in between. You'll discover how to outsmart your competitors by finding distinctive market positions and sustainable advantages in products and services, surprising delivery methods, and unexpected customers with unexpected needs. You'll learn how to uncover "bubbles worth bursting", organize your ideas, and sharpen your focus, and combine high purpose with cool pragmatism. And you'll learn how to recognize when the world's getting ready to catch up, so you can outsmart them yet again!