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Publisher's Summary

Are you ready to break all the rules and become one of the new breed of business Outlaws? Everyone lives or dies by selling something and the best salespeople in the world are Outlaws. They defy conventional business wisdom at every turn, exceed market expectations and change the way the sales game is played - forever.

Packed with fresh insights and powerful true stories, Outlaw will free you from the shackles of convention and show you how to:

  • Outsell and outlast your competitors with revolutionary sales strategies
  • Dig beneath the surface to identify what's really driving customer behaviour
  • Become an advocate, an ally, and a trusted adviser, rather than a self-promoter
  • Build a reputation for quality, innovation and customer leadership
  • Ignite passion within yourself, your team and your customers.

Join the new gang of Outlaws. Stop just 'selling' and start fighting for your customers! Trent Leyshan is the founder of BOOM!, an international sales development company working with some of the world's most dynamic organisations.

©2013 Trent Leyshan (P)2013 Audible Ltd

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