Regular price: $19.95

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
OR
In Cart

Publisher's Summary

Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy.

Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing.

This book explains how to:

  • Create a blueprint for integrated search, social media and content marketing strategy
  • Determine which creative tactics will provide the best results for your company
  • Implement search and social optimization holistically in the organization
  • Measure the business value of optimized and socialized content marketing
  • Develop guidelines, processes and training to scale online marketing success

Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

©2012 Lee Odden (P)2012 Audible, Inc.

What members say

Average Customer Ratings

Overall

  • 2.9 out of 5.0
  • 5 Stars
    7
  • 4 Stars
    3
  • 3 Stars
    4
  • 2 Stars
    7
  • 1 Stars
    6

Performance

  • 2.7 out of 5.0
  • 5 Stars
    5
  • 4 Stars
    1
  • 3 Stars
    3
  • 2 Stars
    6
  • 1 Stars
    6

Story

  • 2.8 out of 5.0
  • 5 Stars
    4
  • 4 Stars
    4
  • 3 Stars
    3
  • 2 Stars
    3
  • 1 Stars
    7
Sort by:
  • Overall
  • Performance
  • Story
  • andrew
  • lexington, sc, United States
  • 03-18-13

Not great to listen to

Is there anything you would change about this book?

I think the information is great and there are a ton of really great action items throughout the book.

How did the narrator detract from the book?

The narrator sounded so monotone and boring to listen to that it made it hard to really listen to and gain anything out of. I've listened to other marketing and SEO books and the narrator actually sounded like marketing was exciting. In this case I kept thinking that there is no way this actually a real person reading this book. Book was great, audio really not so much.

3 of 3 people found this review helpful

  • Overall
  • Performance
  • Story

Disappointed. Very hard to follow.

Any additional comments?

This is a very hard book to listen to. I gave up after 45 minutes.<br/><br/>The subject matter should not be difficult to comprehend, but this book is, The author uses very long sentences and strings together a lot of unnecessary words. I've read scores of audio books -- this is the most difficult book to read I've ever encountered. This is also the first book review I've ever written.<br/><br/>It's possible that a hard copy of the book would be easier to follow, but I doubt it.

3 of 3 people found this review helpful

  • Overall
  • Performance
  • Story
  • Samuel
  • Astoria, NY, United States
  • 02-14-13

Don't Waste Your Money

What disappointed you about Optimize?

The organization of the content within the book is terrible- for instance, the author brings up KPI's multiple times, then finally when you are half-way through the book he finally explains what a KPI is. For the record, I know what a KPI is so this was fine for me, but what about those who don't? If you intended to explain what a KPI is, why wouldn't you do it the first time you bring it up. There are several issues like this throughout the book.<br/><br/>The reading of the infographics are absolutely painful.<br/><br/>This is an absolute beginners guide, in the form of a tedious text book. If you have any knowledge of digital marketing at all you should get something more advanced as you won't learn anything here.<br/><br/>The author references other areas of the book that I bet if you pulled every sentence with a reference out and put them into a separate document it would likely be a book in and of itself. If you can't point out everything you're trying to say when you're saying it then you probably need to rethink how your writing it.<br/><br/>Finally, it seems like the author formatted his book in the same fashion you might optimize a blog post. It had multiple links going to other places throughout the book, all the right content and tons of valuable information- it just wasn't executed well as a book.

What do you think your next listen will be?

Something more specific to marketing digital content.

What didn’t you like about J. D. Hart’s performance?

It was clear that he was not understanding what he was reading, often times on a basic level. For instance the inflection of the word "however" at the end of a sentence which he pronounced as if it were the beginning of a sentence. There were several instances like this throughout the audiobook that, mixed with the poorly organized content, made for a really painful listen.

You didn’t love this book... but did it have any redeeming qualities?

The information is all there for beginners. If you can pay attention through some disorganization, a novice could actually learn something- but that's about it.

Any additional comments?

Don't waste your money on this audiobook. I'm sure you can find the same content in another that is organized better.

2 of 2 people found this review helpful

  • Overall
  • Performance
  • Story
  • Barbara
  • Charleston Area, SC
  • 02-11-13

Great book with lots of practical suggestions

Would you listen to Optimize again? Why?

It's hard to get it all the first time so I will listen again. this is the 3rd of 4th book I have read on SEO and content marketing. It was partially a review for me but I learned a lot of new things as well. I highly Recommend for those of us who want to build our knowledge of inbound marketing.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story
  • Patricia
  • St. Paul, MN, United States
  • 12-15-12

Not ideal as an audiobook, read this one instead

Any additional comments?

This didn't work as an audiobook for me. There's a lot of good information that I want to refer back to, but now can't. This is a dense book, and the information is great, but it's not really useful unless you're able to take notes while you're listening.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

Disappointing, not enough concrete info

What would have made Optimize better?

More action items, there simply wasn't enough info on what to do after reading the book. I get why I should do it, I'm left wondering how.

What about J. D. Hart’s performance did you like?

It was fine.

What reaction did this book spark in you? Anger, sadness, disappointment?

Disappointed. I am very interested in learning how to integrate my social marketing and website. I just didn't get the info I wanted form this book.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

Audio book is painful

Would you try another book from Lee Odden and/or J. D. Hart?

Maybe it's just the recording, but I couldn't finish the audio book. It's like listening to an insurance seminar in mono-tone. Painful!

Sort by:
  • Overall
  • Andrew
  • 04-07-13

Not for beginners (that's a good thing)!

I was worried that this book would be too focussed on beginners with lengthy introductions of the basics, but not a bit of it. I'd say this is aimed at mid level Digital account managers, low level Digital producers/strategists and clued up business owners.



You need to know what the technologies are, as this book is focussed on getting the most from various digital media channels.



It has the standard problems with audio books, some tabular data is difficult to comprehend when spoken rather than having it in front of you, but over all the points are still understandable.



It splits up content strategy well in places, especially focussing on small, medium and enterprise sized businesses. This really should be done more often in these kind of books.



I can't see anyone not learning at least something from thi, no matter your standard.



Over all it's certainly not a waste of your time or money to give this book a shot!

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story
  • phil chadwick
  • 09-13-16

Excellent descriptive guide of effectivs SEO

Slow narration but extremely thorough walk-through including practical examples of integrating SEO into all online-content

  • Overall
  • Damien
  • 04-08-13

Optimize: How to Attract and Engage More Customers

This was my 2nd audio book I've downloaded & was really expected to blown away as I have been following Lee Odden's blog for some time. The book itself is informative & full of common sense tips, however the sentence structure was long which made some points difficult to digest, it is probably not a novices book. Upon a 2nd listen I could change my mind & because of that I can only give this book 3 stars but I am willing to update my review should it deserve a higher rating.

  • Overall
  • Performance
  • Story
  • Nina
  • 03-22-14

Dry with long rambling sentences

Would you try another book written by Lee Odden or narrated by J. D. Hart?

No

Has Optimize put you off other books in this genre?

No

What didn’t you like about J. D. Hart’s performance?

Boring and hard to listen to.

Any additional comments?

Needs a good editor to make it more engaging and easy to listen to.

0 of 1 people found this review helpful

Sort by:
  • Overall
  • Performance
  • Story
  • Allan
  • 01-18-16

jargon

too much jargon and not enough practical examples to show how its done in real world . ironically not engaging.