Regular price: $18.20

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
OR
In Cart

Publisher's Summary

From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his best seller One Simple Idea.

How many times have you seen a product and thought, "I know how to make that better?" Or not seen a product and thought, "How is it that no one has invented this yet?" And when haven’t you thought, "I need to be my own boss?"

You’re thinking the right things. Now, the next step is to take action - and that’s exactly what One Simple Idea for Startups and Entrepreneurs is all about.

Stephen Key, one of the world's leading experts on getting business ideas off the ground, revealed in his groundbreaking book One Simple Idea just how simple it is to make a fortune by selling or "renting" your great ideas.

Now, he helps you live the entrepreneurial dream by delivering a proven, straightforward process for starting, growing, and running a business - without the need for an MBA or millions of dollars in funding. As an inventor and successful business owner, Key brings a unique and fully rounded perspective to the subject, teaching you how to:

  • Develop, test, and protect your idea
  • Plan and launch your business
  • Manufacture, package, market, sell, and distribute your product
  • Manage and grow your business
  • Prepare for and implement your endgame

Key draws on his own experience as a billion-dollar inventor to offer how-to's and other takeaways you can use to get off the ground and into the black. Case studies, tips, and advice from other successful entrepreneurs underscore key principles to make it easier than ever for you to achieve your business and life dreams.

You don’t need millions of dollars or a business, engineering, or manufacturing background to develop, produce, and sell your own product idea. All you need is one simple idea - and the passion to make it happen.

©2012 McGraw-Hill (P)2012 McGraw-Hill Education

What members say

Average Customer Ratings

Overall

  • 4.4 out of 5.0
  • 5 Stars
    25
  • 4 Stars
    10
  • 3 Stars
    5
  • 2 Stars
    2
  • 1 Stars
    0

Performance

  • 4.5 out of 5.0
  • 5 Stars
    25
  • 4 Stars
    7
  • 3 Stars
    2
  • 2 Stars
    2
  • 1 Stars
    0

Story

  • 4.4 out of 5.0
  • 5 Stars
    24
  • 4 Stars
    7
  • 3 Stars
    4
  • 2 Stars
    2
  • 1 Stars
    0
Sort by:
  • Overall
  • Performance
  • Story

A MUST read for anyone who's thinking about selling products

It breaks down every aspect of building and licensing products and ideas. You can't afford skipping this book... LISTEN TO ME 👉🏾 If you have an idea or product, you would be foolish to ignore my pleas. Buying this book was the best money I've ever spent on any book!

  • Overall
  • Performance
  • Story

Very informative.

A well written and told explanation for what is involved with coming up with a product idea and then taking it to the market place. Concepts here can really be adapted to any business. Very good book.

1 of 2 people found this review helpful

  • Overall
  • Performance
  • Story

Outstanding book for inventors!

Stephen Key does a great job of clearly describing the steps required for an entrepreneuer to bring his idea to market. I highly recommend this book to anyone who desires to start their own business. The narrator also did a fantastic job on this audible book.

0 of 1 people found this review helpful

Sort by:
  • Overall
  • Performance
  • Story
  • Paul
  • 10-09-14

A worthy read

What did you like most about One Simple Idea for Startups and Entrepreneurs?

I read his other book first and then had to read this just incase it was half as good.<br/>It is half as good.<br/>A lot of overlap at the beginning and the a lot of basic business stuff.<br/>Then come the bits I never knew I was missing, read One simple idea first and then this can be a valuable bonus.

1 of 1 people found this review helpful