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Publisher's Summary

For as long as you can remember, you’ve had a dream. You've longed to see your product idea come to fruition so you never have to work for anyone else again.

Stephen Key has been living this dream for 30 years. The developer of such lucrative products as Michael Jordan's WallBall®, the Spinformation® rotating label, and HotPicks® guitar picks, he knows better than anyone how to make a great living as an entrepreneur. Key develops ideas for new products, licenses them out, collects royalty checks, and doesn't look back. You can do it, too. All you need is One Simple Idea. In this book, Key reveals the secrets that helped him and thousands of his students - including best-selling author Tim Ferriss - turn their creativity into a passive income generator by "renting" an idea to a company, which takes care of R&D, production, marketing, sales, accounting, distribution, and everything else you don't want to do.

You’ll be amazed at how simple the process of licensing an idea for profit actually is. Key explains how to:

  • Keep your ideas safe - without spending time and money on a patent.
  • Be your own boss - without formally opening a business.
  • See your product go to market - without footing a dime in expenses.
  • Make potentially big money - without quitting your day job.

The age-old business assumption that ideas must come from within organizations has been shattered. From global corporations to small businesses, companies have become so confident in outside entrepreneurs that licensing is now a $500 billion industry. Businesses need "freelancers" like Key - and you - to provide creative, marketable ideas for new offerings.

With One Simple Idea, there's no prototyping, no patents, and, best of all, no risk. You can make the system work for you - rather than the other way around.

©2011 McGraw-Hill (P)2011 McGraw-Hill Education

Critic Reviews

"Ever heard of Teddy Ruxpin or Lazer Tag? Both have Stephen Key's mark on them. He is the Yoda of 'renting' ideas for serious passive income. From how-to to war stories, this is a great book." (Tim Ferriss, author of The 4-Hour Workweek)
"Mr. Key’s brilliance, wisdom, and insight will make you rich. Buy this book!" (Mark Victor Hansen, best-selling author and co-creator of the Chicken Soup for the Soul® series)
"Stephen Key has written a book overflowing with the all-important information that inventors need: a step-by-step guide through everything that goes into a successful product introduction." (Gary Dahl, Pet Rock® inventor)

What members say

Average Customer Ratings

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Complete BS

this book could have been half an hour long if the author didn't talk about himself so much. This is like a son or daughter of a super famous celebrity writing a book on how easy it is to break into the film industry. Nothing in this book is easy or cheap to do as the author would have you believe.

The first five hours of this book talks about how to get an idea. Hundreds of books like this on the market already.

Licensing is an extremely expensive project. The author had previous connections and sounds like he came from money.

I can save you 8 hours of your life right now: get an idea and make it, file provisional patent, make phone calls to companies in hopes they like it.

I proudly INVENTED (the author hates this word) my own product and have been selling it for seven years. I've made the rounds with stuff like this. Nothing in this book I haven't heard in twenty other books.

Ridiculous.

6 of 9 people found this review helpful

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Wonderful content, unbelievably boring narrator.

It's too bad the narration is so extremely awful for Content that is so important and exciting. I have no idea who picked this narrator or why, but he turns a fascinating field into a monotonous freshman seminar business lecture. I would not be surprised this cripples the reception of the audiobook despite the fact that more people should hear what it has to say.

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The Bible of licensing!

Unless you get lucky, you are more than likely to struggle at best or fail worse case in licensing your ideas, IF you don't read this book. Stephen Key should charge $1,000 for the information he provides in his books. I've read both Simple Idea books and they both are priceless. If you are looking into product development and/or licensing, it makes no sense not to pay a few bucks to ensure the best possibilities for success.

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First-rate Book<br />

I have the confidence to give this a wirl. He gives precise instructions that will put you on the fast track

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Excellent resource!

This book is a step-by-step process of licensing your product or idea. Brilliantly written, easy to follow… I have listened to this three times and continue to learn something new each time. One of my favorite go-to Resources!

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  • Tony
  • LOUISVILLE, KY, United States
  • 09-18-15

Good overview to licensing product ideas

Any additional comments?

This book is worth reading for anyone who is considering licensing a product. He has a lot of practical information that comes from being through the process many times.

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Amazing info and well Read!

I learned a ton about licensing in this book. I recommend it highly to anyone who wants to take a great idea to market and generate Royalty Income!

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Valuable resource for licensing your idea

Don't be left in the dark about how to go about licensing, patenting, and negotiating a deal for your idea. This book has a ton of valuable information and resources to run with.

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wow!

This book was incredibly helpful and informative for me, and it has further inspired me to continue to learn about alternative business opportunities etc... Thanks

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The worst I have heard yet

Aside from the speaker making the impression of falling asleep any second now during the audio book, his performance was lifeless and dull.

The content is still worse. Lots of red flags ("and you can, too!"), self-promotion of his courses, tons of repetition, lists of dubious value and advice, how to use Google. It's hard to say that there was valuable content in there. The impression I got was that there is mostly common sense advice and just enough motivation to keep the daydream going but careful enough, not to take responsibility by telling you to avoid all kinds of investment. It's the perfect scheme.

Casting aside the fact, that the author was an well-connected industry veteran before starting licensing his ideas ("you can, too!"), I would love to know, how much the author earns in patents vs from his courses/writing. Just the relative numbers.

Because this seems like one of those "advice books" that contain only hot air and make just two parties money; the publisher and the author.

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  • Paul
  • 10-09-14

A must read for all creatives

Would you listen to One Simple Idea again? Why?

Having listen to the book I shall defiantly listen again soon and use it as a reference book in the future. I am now halfway though One simple idea for startups.

What was one of the most memorable moments of One Simple Idea?

I was shocked at how quickly and cheaply Stephen gets his prototypes made and products to market. Wow how I have made my life hard over complicating things.
Wish I had read this book years ago. I have now bought copies for 4 friends.