In this trenchant analysis of a business stratagem gone wrong, Lucas Conley offers us a long overdue investigation into our culture of obsession. From sensory specialists to word-of-mouth marketers and executives keen to leave their mark, we are introduced to the unforgettable cast of characters responsible for getting our attention from often insidious, emotionally charged angles. In a landscape punctuated by brand-churches and tribes, Conley lifts the veil on an unchecked phenomenon and requires us to consider the grave ramifications of our branded world.
As hilarious as it is frightening, OBD: Obsessive Branding Disorder skillfully reexamines our buying habits to illustrate the chilling impact of the industry masterminds responsible for capturing our attention and seducing us to buy - at any cost.
This book is very negative and depressing.
2 of 2 people found this review helpful
I think the author has an interesting idea to explore but he seems to be fighting with himself on whether to praise or vilify the subject. Not a terrible read, but would have been a better long white paper than an extended long form book