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Publisher's Summary

Management gurus have always said "people matter". But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. After many years of working with Apple, Adobe, HP, and many other companies, Nilofer Merchant discovered the best way to create a winning strategy, which she details in her book, The New How: Creating Business Solutions Through Collaborative Strategy.

©2010 Nilofer Merchant (P)2014 American Management Association International

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