Here is a sales book for realtors written by an active realtor.
We are at a crossroads in our industry - those who are successful will be the ones who adapt and embrace new strategies. The way to sell now is to have your clients see value in you and respect you for the expertise you provide. Learn why the sales process is like a shark. Qualify based on reality, not hope. Create a website branding you as the product built around your niche. Find out how to deal with the long, dark nights we all face in sales. There are no shortcuts in life, just do the work!
This book is basically a step by step guide on how to be a low to average agent. It was really about the author building a business of selling to his friends and wasting a ton of time with buyers. If you follow his model you will go broke but feel really good about yourself!
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