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Mobilize Your Customers - Create Powerful Word of Mouth Advertising Using Social Media, Video and Mobile Marketing to Attract New Customers and Skyrocket Your Profits
Ask anyone, "What is the best form of advertising?" Word of mouth is almost always the answer.
People know, like and trust the opinions of their friends and family. Wouldn't it be great if your customers were telling all of their friends and family how great you are? Your reputation online will determine how you appear on social media sites and in the search engine results and that will have a lasting effect on your income.
In this audiobook, John Cote reveals the techniques he uses to help his clients find more customers, follow up with them and generate more revenue in their business. Inspired by the many conversations he has with business owners and the questions they ask, he will help you discover how to effectively use social media, video and mobile marketing.
Several real case studies and examples help to illustrate the effectiveness of these tactics. Business owners, entrepreneurs, authors and speakers can all benefit from using them. No matter what you are selling from cars to pizza or plastic surgery to houses and everything in between, cross channel marketing is a must.
You must be mobile optimized since smartphone and tablet usage are exploding. Your customers want to have two-way conversations with you on Facebook, YouTube, Twitter, Pinterest and your blog among others. They are talking about you online whether you like it or not. Learn how to be part of the conversation or your competitors will!
aside from 2 chpters that are covered well this is for nubies.
The author self pumps a bit too much.
Narration is ok
What would have made Mobilize Your Customers better?
This book does have some nuggets of useful information. But it's a long, extended ad/webinar for the author's business. I also found the snake-oil-salesman language used in the book.
What reaction did this book spark in you? Anger, sadness, disappointment?
0 of 1 people found this review helpful