• Methods of Persuasion

  • How to Use Psychology to Influence Human Behavior
  • By: Nick Kolenda
  • Narrated by: Mike Norgaard
  • Length: 6 hrs and 6 mins
  • 4.6 out of 5 stars (304 ratings)

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Methods of Persuasion  By  cover art

Methods of Persuasion

By: Nick Kolenda
Narrated by: Mike Norgaard
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Publisher's summary

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.

Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:

  • Step 1: Mold Their Perception
  • Step 2: Elicit Congruent Attitudes
  • Step 3: Trigger Social Pressure
  • Step 4: Habituate Your Message
  • Step 5: Optimize Your Message
  • Step 6: Drive Their Momentum
  • Step 7: Sustain Their Compliance

This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.

©2013 Kolenda Group LLC (P)2017 Nick Kolenda

What listeners say about Methods of Persuasion

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Read this book first!!

Cognitive science is my passion and hobby. I’ve read all of Cialdinis works, thinking fast and slow (kahneman), multiple “Great Courses” on the subject, Malcom gladwell, and many others. While I can honestly say that I didn’t learn anything new, Nick has done an amazing job condensing all the facts down with incisive brevity. It is not drawn out like most of the other books. If you are new to this topic, Start With This Book first!

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15 people found this helpful

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    4 out of 5 stars
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    3 out of 5 stars

Robert Cialdini “Influence” repurposed

Most of these methods come straight from the book “Influence” from Robert Cialdini. All great information just pitched slightly differently. Still a good read for those who have not read “Influence.”

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6 people found this helpful

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    5 out of 5 stars

Possibly the BEST book on this topic...

This book made all of my years of study on human behavior make sense and then opened me up to much more than I anticipated.

Nick’s experience as a magician and hypnotist made his information practical and real. It was like a PhD proving his work with an MD.

There were several life changing insights that instantly affected my business, life and marketing and I intend to listen and read this book over again. I already purchased the paperback and started going through it.

P.S. This is my first audible review. I’ve never felt so compelled to write a review. This book is amazing.

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3 people found this helpful

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    1 out of 5 stars
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Something Wrong with this recording it repeats

chapters repeat something is clearly wrong with this recording. chapters repeat something is clearly wrong with this recording.

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2 people found this helpful

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excellent! highly recommend

great book, great subject matter, good performance, helpful examples, relevant anecdotes, great summaries, wonderfully applicable

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Awesome book

I recommend it to anyone and especially people in sales or who work directly with other people (teams, employees, etc).

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    3 out of 5 stars
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Rehashing of other books

Most of the research examples and material the author provides comes from the book Influence by Robert Cialdini. The original material found in this book will probably fit into one chapter.

Maybe he was subconsciously INFLUENCED while reading Robert Cialdinis' book.

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Extremely Informative

Lots of great persuasion methods in this book that can be applied to both business as well personal life. The author explains these methods in a very fun and interactive way.

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Excellent

Really enjoyed this audiobook, very easy to follow, the suggested techniques recommended are very practical in everyday life

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Interesting

Kept me interested throughout the book and has plenty of examples. I could definitely use the methods on my family and friends and at work.

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