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Publisher's Summary

Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success.

There is no job security anymore, which means that the way we manage our careers has forever changed. Now everyone in the world is your competition, and the single greatest differentiator you have is your personal brand. With social media tools, blogs, and mobile applications, there are endless opportunities to become known and connect with other people.

In Me 2.0 personal branding expert Dan Schawbel gives you all the tools you need for building a powerful personal brand that will give you a competitive advantage in the marketplace, including:

  • A four-step process for discovering, creating, communicating, and maintaining your personal brand
  • How to use all the latest social media tools, including video, blogs, and social networks for job search and career development
  • The secrets to networking effectively - both online and offline
  • Proven branding advice from industry experts and insiders

Whether you're looking for your first big job, want to climb the corporate ladder, or are eager to jump-start your own business venture, Me 2.0 will help you achieve lasting success!

What's new in the revised edition of Me 2.0:

  • New case studies from people of all generations on how they've used social media to become well-known brands
  • A new chapter on how to use the top social networks, including Facebook, LinkedIn, and Twitter, for job searching, with real success stories
  • New insight on how to turn your passion into a business through the personal branding process
  • New tools you can use to network professionally and grow your presence, including Google Buzz, mobile branding, and location-based social networking
  • New research, examples, and more resources that will support your online brand campaign
©2010 Dan Schawbel (P)2014 Blackstone Audio, Inc.

What members say

Average Customer Ratings

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  • m
  • 01-24-17

a few new tips for me

OK book found some of the stuff a bit old hat good though for younger people starting out with their careers

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  • Ben C
  • 11-07-15

Some good concepts, but boring and self absorbed

Is there anything you would change about this book?

The person reading it was sooooo slow. I had to speed it up to make it bearable.<br/><br/>The book comes across as more of an ad in branding for the Author giving tips and advice but basically just stroking his ego on what he did with a few tips along the way.

Would you ever listen to anything by Dan Schawbel again?

Probably not, but would give it a go if it had great ratings.

Who might you have cast as narrator instead of Mike Chamberlain?

Anyone that can read faster.

If this book were a film would you go see it?

Absolutely not.

Any additional comments?

Some of the information is outdated, such as using the site technorati which no longer exists, so that whole chapter is irrelevant.