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Publisher's Summary

Your digital presence tells the story of who you are…so what should you be saying? In a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it’s difficult to connect with the people who matter most to your business and your career. Mastering Story, Community and Influence explains the art of social media storytelling, showing you how to turn your offline expertise into the sort of online thought-leadership that cuts through the noise and attracts larger, more important communities.

Whether you’re new to social media or racing to keep up with every new platform, social media storyteller extraordinaire, Jay Oatway, reveals the underlying mechanics and best practices behind becoming a serious online influencer.

Mastering Story, Community and Influence will help you become an authoritative presence online and build both the reputation and community you need for your future success in the Social Media Era.

©2012 Jay Oatway (P)2013 Audible Ltd

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Great overview for a basic social media strategy

As a professional in the area of social media I would suggest this book as an great intro for anyone who wishes to get into the social media world. If there is one part that I was hoping for more is a better social media tools analysis. To be fair this is an ever shifting environment which could render such an analysis obsolete few months later. If you are looking for a solid discussion on social media this is a good place to start. (The Audible production is excellent, vividly read, very pleasant to listen to).