Marketing in the Age of Google

Your Online Strategy IS Your Business Strategy

By: Vanessa Fox

Narrated by: Don Hagen

Length: 5 hrs and 28 mins

Publisher's summary

In the age of Google, your customers are searching. Will they find you? In today’s searching world, customers turn to online search engines first. Yet many companies simply don’t realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped.

Businesses that use data about how people search to inform their product strategy will reach customers before the competition. Businesses that understand the importance of non-ad-based search acquisition will make it central to their marketing mix, and can connect with high-quality customers for long-term growth and success.

Marketing in the Age of Google is a practical guide to harnessing the full power of online search for your business. Written by former Google employee Vanessa Fox, who created Google’s official portal for explaining online search to businesses, this clear, non-technical audio book demystifies search marketing and explains proven methods you can implement at your business today. Not another book on AdWords campaigns, Marketing in the Age of Google instead focuses on making your business stand out in the “organic” searches that attract 86 percent of user clicks. Fox shows you where companies get hung up with rankings, and lays out a comprehensive approach for achieving the search goal that matters most: connecting with the people who want to find you.

You’ll also discover how to:

• Integrate search strategy into all aspects of your business
• Cut through the data and get the actionable metrics you need
• Use data about what people are searching for as a valuable market research tool
• Get your company found through social media
• And more!

Whether you’re a sole proprietor or you work for a major global brand, Marketing in the Age of Google will help you fully integrate search into your business and marketing activities—and give you a major advantage over competitors.

©2010 Vanessa Fox (P)2011 Gildan Media Corp

Critic reviews

“This may be the first book that manages to identify and deconstruct the new search engine-centric world in which we live. With insights and tips for anyone doing business in the connected world, it’s perhaps the first must-read-to-survive business book of the twenty-first century. Highly recommended.” (John C. Dvorak,columnist, Dow Jones Marketwatch, PC Magazine)

Good for someone who wants to see the big picture

Vanessa Fox does a very good job with “Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy” but very little of what was presented was new.

Vanessa’s book is sound, practical and has a lot of useful information for someone just entering the business industry who would like a “Big Picture” view of marketing online.

If you’re looking for step-by-step guide to develop your on-line strategy to make the most out of Google’s powerful search capabilities then you may wish to continue searching. There are very few step-by-step guides that will be applicable to all parties but if you have a big picture and key objectives there are books out there to help.

Fascinating book

A great introduction to the power of google in todays marketing. Highly recommanded.

Good flow, very interesting.

Very Good

What made the experience of listening to Marketing in the Age of Google the most enjoyable?

This book is very informative, and explains in detail how to market on Google+

Any additional comments?

The only drawback is that the reader has to already have a complete understanding of how Google+ works, in order to follow along with the book. Other than that, it is a must read for anyone wanting to use Google+ in their business.

Why don't authors narrate their own books?

Apart from the content beinga lot of common knowledge rehashed, I probably would have given a higher review if it were not for the fact that the book is narrated by someone (Male) who sounds like they are from the 1950's talking about Search Engines from the perspective of a female Google employee. That really ruined this one for me.

Not for the small business owner....

What would have made Marketing in the Age of Google better?

From the beginning of the book, where the example is a car manufacturer, I should have know this was not what I needed.

This book is for people with medium to large companies or organizations with actual marketing departments that specialize in on-line presentation...which then makes me wonder - who the hell is reading this book exactly? If you have a staff specializing in the material, you don't need the material.....it's like a book about the essentials of basic hair cutting written for Vidal Sassoon. Would you hand your web design company 'Google for Dummies"?

If you are a small business and you are trying to figure out the simple (or intricate) ways in which you can be more exposed on google - this won't really help you. If you are trying to understand the rankings on google and how they work - this will not help you. If you are trying to understand SEO - this will not help you...in fact, in the middle of the book the author finally explains that she will not be helping you with SEO (search engine optimization) at all, and that she thinks it's useless for your staff or web designer to even consider it. what?

I'm sure this must work for some one. There are a million examples involving large corps & organizations, but no common sense hands on advice here for the struggling small business trying to effectively complete on line.

now...if you are Miramax and you want to promote your next film online effectively this is for you! but somehow....I think Harvey Weinstein is already paying people to do that for him and doesn't need this book....

What could Vanessa Fox have done to make this a more enjoyable book for you?

The title should be more specific regarding who the book is intended to help.