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Publisher's Summary

The world of marketing is rapidly changing. Gone are the days of being able to post storefront signs about upcoming sales and promotions with the result being a flurry of customers. Marketing has changed with social trends, and it is of the utmost important that businesses are able to keep up.

This audiobook is loaded with basic information about digital marketing, including trends and upcoming innovations that have the capacity to reshape marketing yet again. It will begin with information about how to engage with your audience on social media and interact with them on other venues that are meaningful to them.

The next section is about different strategies that you can employ in your marketing efforts, such as blogging, video tutorials, managing campaign effectiveness, and growth hacking. You will be able to decide which of these strategies may be beneficial to your company and have ideas about how to implement them.

The third and last section is about public relations and how it applies to your company's marketing strategies. Many people mistakenly think that public relations is about buying up advertising space and throwing out catchy slogans and jingles to create a public stir. It is more about organizational effectiveness, solid management, and continually improving your company so that people are able to see its best face and trust it.

Included are numerous case studies about strategies that have and haven't worked for different companies so that you can see how these different ideas play out in a real-world scenario. If you are ready to get a head start on your marketing goals, then this audiobook is for you.

©2017 K. L. Hammond (P)2017 K. L. Hammond

What members say

Average Customer Ratings

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  • 4.7 out of 5.0
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  • 4.6 out of 5.0
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Story

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Very well written

I have to explains that I like to listen to all books by this author. They are usually filled with lots of helpful information and gives provides positive for everyone. Definitely, highly suggested to listen to it. Thank you,

1 of 1 people found this review helpful

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LOVE THIS BOOK

This book is so interesting, you can listen to it and it will open your eyes to a whole new approach to this type of books. If you've tried the usual methods without much success, this is for you.

1 of 1 people found this review helpful

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wow

I purchased this guide with the aim of gaining some information on how to improve and know some useful information about marketing.

1 of 1 people found this review helpful

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  • Story

Awesome book

This is an excellent book for digital marketing. It's filled with so much valuable information that makes it a must listen to it!

1 of 1 people found this review helpful

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perfect book

It is an awesome guide, which helps me in my marketing business. I like to suggest it for all the users who are all in the marketing field.

1 of 1 people found this review helpful

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good quality

Great quality. The book seemed brand new. It was clean, all informations where there.. No tears or wears!

1 of 1 people found this review helpful

  • Overall
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  • Story

good condition

It is exactly what I was looking for and I didn't have to wait a long time for it. The book is for my academic course but the content is easy to understand and I really like the summaries at the end of each chapter

1 of 1 people found this review helpful

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learning good

Been a great book so far. Sadly I wasn't able to keep up doing one chapter a day, but still I'm learning a lot from it

1 of 1 people found this review helpful

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good buy

This book contains a lot of good information and I found it useful during my class. I was not thrilled about the price, but I intend to keep it to utilize it in the future, so I think it was a good buy.

1 of 1 people found this review helpful

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Only for beginners

If you are new to owning a business and have no marketing experience, this book may have some benefit for you. Outside of that, I would not recommend it.

There are no knew ideas just baseline information for the novice.

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  • Riswana
  • 01-04-18

useful book..

I will sell back most of my other books, but I'm keeping this one. If you are a professor looking for a book for your course, select this one, your students will thank you...Marketing: An Introduction is very informative, and I like how important concepts and words are explained.

  • Overall
  • Performance
  • Story
  • ankitha
  • 01-04-18

I really liked this book...

This is really a great book.
Included are numerous case studies about strategies that have and haven't worked for different companies so that you can see how these different ideas play out in a real-world scenario. If you are ready to get a head start on your marketing goals, then this audiobook is for you.
Loved it!!!

  • Overall
  • Performance
  • Story
  • muzainah
  • 01-04-18

Super book

The third and last section is about public relations and how it applies to your company's marketing strategies. Many people mistakenly think that public relations is about buying up advertising space and throwing out catchy slogans and jingles to create a public stir. It is more about organizational effectiveness, solid management, and continually improving your company so that people are able to see its best face and trust it.

  • Overall
  • Performance
  • Story
  • Hannah
  • 01-04-18

recommended!!

This audiobook is loaded with basic information about digital marketing, including trends and upcoming innovations that have the capacity to reshape marketing yet again. It will begin with information about how to engage with your audience on social media and interact with them on other venues that are meaningful to them.

  • Overall
  • Performance
  • Story
  • corneliusdavid
  • 01-04-18

highly recommended!!

This book contains a lot of valuable information. I recommend purchasing the book because it will definitely give you a viable understanding of marketing.

  • Overall
  • Performance
  • Story
  • Alex
  • 01-04-18

Thanks to the author.....

They are always filled with tons of useful information and actual true problems, solutions, and gives good results for us. Definitely, appreciate a read like that.

  • Overall
  • Performance
  • Story
  • Ratheesh
  • 01-04-18

Easy to follow

I have to say I enjoy listening to all books by this author. They are always filled with tons of useful information and actual true problems, solutions, and gives good results for us. Definitely, appreciate a read like that. Thank you,

  • Overall
  • Performance
  • Story
  • Aarav
  • 01-04-18

wow

This book is about Marketing: Digital Marketing, Marketing and Strategy, & Marketing and PR. Highly suggested.

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  • Performance
  • Story
  • Balaji
  • 01-04-18

Very well written

The author has presented such a useful book for me, Personally, i was looking for this book for so long. Thanks to my friend who give this book. Really felt good to listen to it.

  • Overall
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  • Story
  • sMITH
  • 01-04-18

Love this book

Hi Listeners, This book speaks about marketing. This is a great informative book, It will defiantly helpful for all the peoples.