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Publisher's Summary

Map the innovation space - and blaze a path to profits and growth.

Countless books, articles, and other advice promise leaders solutions to the complex challenges they face. Some offer quick, silver-bullet remedies - a straight line to success! - and some are so technical that audiences get lost before they begin.

Now, there's Mapping Innovation, a refreshing alternative in the crowded business innovation space. Engaging and informative without sacrificing substance and expertise, this groundbreaking guide provides thorough background on some of the greatest innovations of the past century. It details the processes that advanced them from inception to world-changing products - and shows you how to replicate their success.

Business innovation expert Greg Satell helps you find your way by revealing the four models of innovation: Basic Research, Breakthrough Innovation, Sustaining Innovation, and Disruptive Innovation. One size does not fit all, so he provides a framework - the Innovation Matrix - for discovering which "type" of innovation process best suits the problem you need to solve. It's about asking the right questions so that you can apply the right strategies to the problems you need to solve.

In the end you'll have a crystal-clear model for disrupting the marketplace, scaling your efforts to propel your enterprise forward, and leverage digital platforms to your advantage.

Mapping Innovation offers a simple and accessible but powerful approach to developing a strategy that will put you light-years ahead of the competition!

©2017 Greg Satell (P)2017 McGraw-Hill Education

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