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Publisher's Summary

This article from Harvard Business Review explores the difficult challenge the Internet poses for established businesses and draws guidelines for companies on the verge of entering the electronic community. The author explores how to establish the Internet channel, pirating the value chain, creating digital value, and creating a customer magnet. This article, which originally appeared in the March-April 1998 Harvard Business Review, is offered in audio form exclusively through Audible.
Want to sharpen your leadership skills with previous editions of the Harvard Management Update? You can find past issues from 1997 to the present by clicking on matching edition under periodicals.

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