• Location is (Still) Everything

  • The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
  • By: David R. Bell
  • Narrated by: Tom Parks
  • Length: 6 hrs and 37 mins
  • Unabridged
  • Release date: 07-15-14
  • Language: English
  • Publisher: Brilliance Audio
  • 4.2 (9 ratings)

Regular price: $17.49

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
OR
In Cart

Publisher's Summary

How the physical world around us influences what we buy and consume online by Wharton professor and consumer shopping behavior expert David R. Bell. An audiobook for current and future entrepreneurs, business and economics students, professional investors, and anyone else with a stake or interest in how use of the Internet is likely to evolve.

Conventional wisdom holds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of pants - but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online.

Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors. This audiobook is not only about Internet trends and innovations, but also about fundamental human behavior and the role that the Internet plays in our daily lives.

©2014 David R. Bell (P)2014 Brilliance Audio, all rights reserved.

What members say

Average Customer Ratings

Overall

  • 4.2 out of 5.0
  • 5 Stars
    3
  • 4 Stars
    5
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Performance

  • 4.5 out of 5.0
  • 5 Stars
    5
  • 4 Stars
    2
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Story

  • 4.1 out of 5.0
  • 5 Stars
    2
  • 4 Stars
    5
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0