It pays to be likeable!
You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today's hyperconnected society: If your business isn't likeable, it will fail.
Dave Kerpen knows how important it is for a business to be liked - by customers, employees, stakeholders, and the general public. He wrote the book on it. His groundbreaking best seller Likeable Social Media changed the way businesses interact with their customers on a daily basis. Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the remarkable returns you’ll get when you gain the trust of your customers and stakeholders. In today’s social media world, it literally pays to be likeable.
Likeable Business helps any leader at a small or mid-sized company increase profits and spur growth by applying the 11 principles of business likeability, including:
The blueprint for everlasting business likeability is in your hands. Apply Kerpen’s basic principles day in and day out, and profits and growth are sure to follow.
I've had a chance to meet the author before somebody else actually suggested his book. Dave is as genuine as his writing and as he said at the end of this book no one concept is actually new or revolutionary, but he packages it really well. great read. Thanks so much putting this all together.