This Element is an excerpt from Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition by Jerry Weissman, available in print and digital formats.
How to make presentation graphics work for you, not against you or your audience--so you can drive your message home, achieve buy in, and get action! Think about a time when you attended a presentation and the graphics didn’t work. What was the problem? These are the most common answers my clients give: “The graphics were cluttered.” “Too much on the slide.” “The slide looked like an eye chart.” “The slide was a Data Dump….”